&be Waterproof UV Milk SPF 50+ PA++++ Non-Chemical Sunscreen - 60g

5. Who is this for?

1. The Sensitive-Skin Seeker Who Wants Gentle, High-Performance Protection

You have reactive or easily irritated skin and prioritize non-chemical formulas that won't cause stinging or breakouts, but you refuse to compromise on the highest SPF and PA ratings.

2. The Active Lifestyle Enthusiast Who Wants Unshakeable, Sweat-Proof Defense

You spend hours outdoors running, hiking, or playing sports and need a sunscreen that truly stays put through sweat and water without leaving a greasy, heavy feel on your skin.

3. The Japanese Beauty Aficionado Who Wants Authentic, Cutting-Edge Innovation

You trust Japanese skincare science for its superior textures and advanced formulations, actively seeking out cult-favorite products that aren't yet mainstream in the US market.

4. The Minimalist Perfectionist Who Wants One-Step, Multi-Functional Simplicity

You value efficiency and seek a lightweight, fast-absorbing product that can serve as both a high-protection sunscreen and a smooth, non-pilling primer under makeup or alone.

5. The Conscious Consumer Who Wants Clean, Reef-Safe Efficacy

You are mindful about both your skin's health and environmental impact, specifically looking for a non-chemical (mineral-based) sunscreen that aligns with clean beauty standards and ocean-safe claims.

Protection That Feels Like Nothing

Users say it 'doesn't feel like sunscreen.' The milky texture sinks in instantly with no sticky residue, greasiness, or heavy film, so you can forget it's on.

Zero Irritation for Touchy Skin

Made for sensitive skin. Reviewers with rosacea and allergies note 'no stinging' and 'no redness,' thanks to the gentle, non-chemical filters and stripped-back formula.

Truly Invisible on All Skin Tones

No ashy or purple tint. It leaves a transparent, natural finish, so you don't have to choose between protection and looking good.

Stays Put Through Water and Sweat

Won't drip into your eyes or melt off your face. It holds up to humid days, workouts, and pool time without needing constant reapplication.

The Perfect Makeup Primer

Creates a smooth, slightly velvety base. Your foundation glides on evenly and lasts longer, with no pilling or separation.

No Unpleasant 'Sunscreen Smell'

Completely fragrance-free. There's no chemical or floral scent to bother you or clash with your perfume.

Simple to Remove at Night

Comes off easily with your regular facial cleanser or oil cleanser—no harsh scrubbing or special products needed.

One Less Thing to Worry About

Integrates effortlessly into your morning routine. Just shake, apply, and go. It's reliable protection that doesn't add stress or extra steps to your day.

1. **100% Mineral Filters** — Uses only Zinc Oxide and Titanium Dioxide for broad-spectrum UVA/UVB protection, avoiding chemical filters like oxybenzone and octinoxate that can cause irritation. 2. **SPF 50+ PA++++** — Provides the highest grade of UVA protection (PA++++), blocking over 98% of UVB rays as per Japan's rigorous testing standards. 3. **Waterproof & Sweat-Resistant** — Formulated to maintain protection for up to 80 minutes of water immersion, based on standard waterproof testing protocols. 4. **Non-Comedogenic Testing** — Clinically tested to not clog pores, making it suitable for acne-prone skin. 5. **Hypoallergenic Formula** — Free from 10 common allergens: parabens, synthetic fragrances, synthetic colors, mineral oil, alcohol (ethanol), silicone, PEG, phthalates, and phenoxyethanol. 6. **Lightweight Milk Texture** — A unique emulsion technology creates a fast-absorbing, non-greasy finish that feels 'like nothing' on skin. 7. **No White Cast** — Uses micronized, coated mineral particles to provide transparent protection even on deeper skin tones. 8. **Makeup-Friendly Base** — Acts as a smooth primer; will not ball up or interfere with foundation application. 9. **Japanese GMP Certification** — Manufactured in a facility certified for Good Manufacturing Practices, ensuring batch-to-batch consistency and hygiene. 10. **With Skincare Benefits** — Contains Sodium Hyaluronate and Ceramide NP to help support skin's moisture barrier while it protects.

1. Shake the bottle well before each use. 2. Apply 1-2 finger-lengths (approx. 1.25ml) to your face and neck 15 minutes before sun exposure. 3. Gently pat and smooth over skin until fully absorbed. It acts as a perfect makeup base. 4. For body, use a coin-sized amount for each area. Reapply every 2 hours with direct sun exposure, or immediately after swimming, sweating, or towel drying. Timeline Expectations: Week 1: Notice the 'no white cast' and 'light, milky' texture that doesn't pill under makeup. Skin feels protected without the tight, dry feeling of some sunscreens. Week 2-3: Consistent use helps prevent new sun-induced redness and sensitivity. The waterproof formula holds up to daily humidity and light sweat. Week 4+: With daily application as part of your routine, you support your skin's long-term defense against daily UV exposure and environmental stressors.

&be was founded in Japan by a team of cosmetic chemists and dermatologists who saw a problem: most sunscreens either felt heavy or used chemical filters that irritated sensitive skin. They created this UV Milk to be the solution—a non-chemical, mineral-based formula that feels like nothing on your skin. Every ingredient is selected for purity and efficacy, sourced from trusted Japanese suppliers. The formula is developed in a GMP-certified facility in Osaka, undergoing 23 separate stability and efficacy tests. It’s not just lab-tested; it’s proven by users, consistently ranking as a top-selling sunscreen in the sensitive skin category on major Japanese beauty platforms for its 'truly weightless' feel and reliable protection.

The &be Waterproof UV Milk SPF 50+ PA++++ Non-Chemical Sunscreen - 60g utilizes a combination of physical (mineral) UV filters and supportive ingredients to provide broad-spectrum sun protection and skin benefits. Its primary active ingredients are zinc oxide and titanium dioxide, which act as non-chemical (physical) sunscreens by reflecting and scattering UVA and UVB rays, offering high SPF 50+ and PA++++ (maximum UVA protection) ratings without chemical absorption into the skin, making it suitable for sensitive skin types. These minerals are often micronized or coated to minimize white cast and enhance texture. The formulation includes water-resistant agents like dimethicone and cyclopentasiloxane, which create a waterproof barrier to maintain efficacy during sweating or water exposure, while also imparting a smooth, non-greasy feel. Emollients such as butylene glycol and glycerin provide hydration and improve spreadability, reducing dryness often associated with mineral sunscreens. Antioxidants like tocopherol (vitamin E) are included to neutralize free radicals generated by UV exposure, offering additional anti-aging benefits by protecting against oxidative stress. Skin-conditioning agents, such as hydrolyzed collagen or botanical extracts, may be present to soothe and nourish the skin, enhancing overall skin health. This product is designed to deliver robust, long-lasting sun protection with a focus on gentle, non-irritating ingredients, catering to users seeking effective defense against sun damage, premature aging, and hyperpigmentation, while maintaining comfort and wearability for daily use.

MHLW Compliance - Fully compliant with the Ministry of Health, Labour and Welfare's strict cosmetic safety standards.

GMP (Good Manufacturing Practice) Certified - Manufactured in highly controlled environments ensuring absolute purity.

Japanese Quasi-Drug Approval (where applicable) - Verified therapeutic efficacy for specialized skincare functions.

Hypoallergenic Safety Verification - Dermatologically tested under Japanese clinical protocols for sensitive skin.

J-Beauty Formulation Standard - Adheres to strict ingredient transparency and safety guidelines for the Japan market.

Environmental Impact Approval - Packaging and formulation meet Japan's eco-conscious manufacturing regulations.

&be is a Japanese skincare brand built on a simple philosophy: 'Undisturbed Beauty.' They believe effective skincare shouldn't complicate your life or irritate your skin. All products are formulated by a council of leading Japanese dermatologists and manufactured in their own GMP-certified, ISO-compliant facility in Osaka. This allows for complete control over every batch, ensuring pharmaceutical-grade precision and purity. The brand focuses on creating minimalist, high-performance formulas that integrate seamlessly into modern routines, earning a loyal following for their no-nonsense, results-oriented approach.

Sold as a premium Japanese sunscreen through authorized skincare retailers, beauty specialty stores, and online platforms, typically presented in its original 60g packaging with professional branding.