HAKU Brightening Foundation — Medicated Whitening Serum Foundation SPF30 PA+++

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HAKU Brightening Foundation — Medicated Whitening Serum Foundation SPF30 PA+++

Name: HAKU Brightening Foundation — Medicated Whitening Serum Foundation SPF30 PA+++
Brand: HAKU
SKU: JPRIME-BTY-HAKU-BRIGHTENINGFOUNDATION-NATURAL
Price: 52.80 USD
Availability: InStock
Rating: 4.3 (47 reviews)

Brand HAKU

$52.80

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Brand Attributes

HAKU

Whitening serum market no. 1 for 21 yearsSpot prevention science focusShiseido group brand

Color: Natural Beige

Natural Beige Light Beige

Our medicated whitening serum foundation covers spots while it cares for your skin. A paste-like oil clings to uneven spot areas, 4MSK helps prevent spots and freckles, and SPF30 PA+++ is built in, in two shades.

Auf Lager

100% authentic
Made in Japan
Crafted in Japan

Marke:HAKU

Questions? Ask HAKU →

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Secured Shipping
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Estimated delivery:Oct 17 - Oct 21

HAKU Brightening Foundation — Medicated Whitening Serum Foundation SPF30 PA+++

$52.80

Brand	HAKU
Type	Medicated whitening liquid foundation
Net Content	30g
UV Protection	SPF30 PA+++
Shades	Light Beige; Natural Beige
Active Ingredient	4MSK (potassium 4-methoxysalicylate)
Country Of Origin	Japan

A paste-like oil that clings to spots
Spot areas have an uneven surface, and a paste-like oil clings to that unevenness. You cover spots more firmly, and your skin looks even without piling on thick layers of product.
A whitening active built into your foundation
The medicated whitening active 4MSK suppresses melanin production and helps prevent spots and freckles. Your foundation also works as a whitening serum, so care continues while you wear it.
Moisture from S Hyaluronic Acid
The moisturizer S Hyaluronic Acid, acetylated hyaluronic acid, is included. Your skin keeps fresh moisture for a long time, so your base does not feel dry or tight under makeup.
SPF30 PA+++ already included
The foundation has SPF30 PA+++ built in. You get everyday UV protection from the same tube, which shortens your morning routine and keeps your skin protected through the day.
Two shades for two finishes
Light Beige gives a bright finish for even color, and Natural Beige gives a natural finish with firmer spot cover. You choose the shade that fits your skin, and both have the same formula.
A simple two-step application
Spread a thin layer over your whole face, then dab a little more on spots and blend the edges with a clean finger. Your application stays quick, and your coverage goes only where you need it.

STORAGE

Close the cap tightly after use, store away from direct sunlight and high heat, and keep out of reach of infants.

SHELF LIFE

We ship with a minimum of 6 months remaining shelf life.

PREPARATION

No preparation required — ready to use as packaged.

IMPORTANT

For external use only. Stop use and ask a dermatologist if redness, swelling, itching or irritation appears, or if skin looks abnormal after sun exposure. Do not use on wounds, rashes or eczema. Rinse right away if it gets in the eyes. Consult your healthcare provider before use if you are pregnant, nursing, or taking medication.

Specifications

Brand: HAKU
Type: Medicated whitening liquid foundation
Net Content: 30g
UV Protection: SPF30 PA+++
Shades: Light Beige; Natural Beige
Active Ingredient: 4MSK (potassium 4-methoxysalicylate)
Country Of Origin: Japan

Features

Paste-Like Oil For Spot Cover: The oil clings to unevenness in spot areas for firm coverage.

Whitening Active 4MSK: 4MSK suppresses melanin production and helps prevent spots and freckles.

S Hyaluronic Acid: A moisturizer keeps fresh moisture for a long time.

SPF30 PA+++: UV protection is built into the foundation.

Two Shades: Light Beige and Natural Beige.

30g Tube: Each tube holds 30g of foundation.

Benefits

A paste-like oil that clings to spots: Spot areas have an uneven surface, and a paste-like oil clings to that unevenness. You cover spots more firmly, and your skin looks even without piling on thick layers of product.

A whitening active built into your foundation: The medicated whitening active 4MSK suppresses melanin production and helps prevent spots and freckles. Your foundation also works as a whitening serum, so care continues while you wear it.

Moisture from S Hyaluronic Acid: The moisturizer S Hyaluronic Acid, acetylated hyaluronic acid, is included. Your skin keeps fresh moisture for a long time, so your base does not feel dry or tight under makeup.

SPF30 PA+++ already included: The foundation has SPF30 PA+++ built in. You get everyday UV protection from the same tube, which shortens your morning routine and keeps your skin protected through the day.

Two shades for two finishes: Light Beige gives a bright finish for even color, and Natural Beige gives a natural finish with firmer spot cover. You choose the shade that fits your skin, and both have the same formula.

A simple two-step application: Spread a thin layer over your whole face, then dab a little more on spots and blend the edges with a clean finger. Your application stays quick, and your coverage goes only where you need it.

How to Use

Prepare your skin

Spread a thin layer

Dab over spots

Who Is This For

The Spot-Cover Whitening-Care Foundation Regular: You want your foundation to do two jobs: cover the spots you see and care for the skin that makes them. This medicated whitening serum foundation has a paste-like oil that clings to the unevenness of spot areas for firm coverage. It contains the whitening active 4MSK, which suppresses melanin production and helps prevent spots and freckles, plus the moisturizer S Hyaluronic Acid, and it has SPF30 PA+++. After skincare, spread a thin layer over your face, then dab a little more over spots and blend the edges. Choose Light Beige for a bright finish or Natural Beige for firm spot cover.

Product Story

We make this foundation for people who want cover and care in the same step. We observed that spot areas have an uneven surface and made a paste-like oil that clings to it. We added the whitening active 4MSK and a moisturizer, built in SPF30 PA+++ and offered two shades. Today it is a foundation that covers what you see, cares for what you do not and goes on in a quick two-step routine.

What's Inside

HAKU Brightening Foundation Natural Beige
HAKU Brightening Foundation Light Beige

Care Guide

Storage: Close the cap tightly after use, store away from direct sunlight and high heat, and keep out of reach of infants.

Shelf Life: We ship with a minimum of 6 months remaining shelf life.

Important: For external use only. Stop use and ask a dermatologist if redness, swelling, itching or irritation appears, or if skin looks abnormal after sun exposure. Do not use on wounds, rashes or eczema. Rinse right away if it gets in the eyes. Consult your healthcare provider before use if you are pregnant, nursing, or taking medication.

Comparison

Quick Answer

Medicated whitening serum foundation in a 30g tube with SPF30 PA+++, the whitening active 4MSK and S Hyaluronic Acid. Made in Japan, it clings to spots for firm coverage and comes in Light Beige and Natural Beige.

The Spot-Cover Seeker

Spots show through your base. A foundation with a clinging oil covers them more firmly, so your skin looks even without a thick, heavy layer.

The Care-While-Wearing Fan

You want makeup that does something for your skin. A whitening active built into the foundation cares for you all day while you wear your usual look.

The Sensitive-Skin Wearer

Your skin is sensitive, and many foundations bother it. Reviews say this one worked without problems, so you can try it with more confidence on delicate days.

The Tube Lover

You like tube foundations that spread easily from a small amount. A tube makes dosing simple, and a little goes a long way across your whole face.

Frequently Asked Questions

Is this the genuine Japan-market foundation?

Yes. This is the Brightening Foundation as sold in Japan, in Light Beige and Natural Beige, by Amazon.co.jp. The listing states Japan as the country of origin, and we show that on this page. The shades and claims match the product description, so you can compare before you order and know what to expect.

Which shade should I choose?

The shade page says Light Beige gives a bright finish and suits people who want to cover uneven color, while Natural Beige gives a natural finish and suits people who want to firmly cover spots. Both have the same formula, and shade names are shown in the selector before you add to your cart.

How do I apply it?

After your skincare, take an appropriate amount on your fingertips and spread it thinly over your whole face. For areas you want to cover, take a small amount and dab it on while blending the edges. The package advises blending with a finger that has no foundation on it for a clean, fast finish.

What does the whitening active do?

The images name 4MSK, potassium 4-methoxysalicylate, as the whitening active. It suppresses melanin production and prevents spots and freckles. The foundation also contains S Hyaluronic Acid, acetylated hyaluronic acid, and has SPF30 PA+++. It is a quasi-drug for prevention, and results vary from person to person.

Who should avoid it?

Do not use the foundation on wounds, rashes or inflamed skin. Stop use and ask a dermatologist if redness, swelling, itching or irritation appears, or if skin looks abnormal after sun exposure. Rinse right away if it gets in your eyes. No full ingredient list is shown, so check the packaging if you have allergies. Keep it out of reach of infants.

How long does shipping take?

We ship directly from Japan, and orders usually arrive within 7-14 business days. Every order includes tracking, so you can follow the parcel from our shipment to your door. We also ship with a minimum of 6 months of shelf life remaining, so the product reaches you well within its usable period. Check our website for current pricing and delivery options.