&be UV Milk Non-Chemical Mineral Sunscreen SPF 50+ PA++++ 100g

5. Who is this for?

1. The Sensitive-Skin Seeker Who Wants Gentle, Non-Irritating Protection

You have reactive skin that stings or breaks out with most chemical sunscreens, and you're searching for a mineral formula that feels soothing, not stripping.

2. The J-Beauty Aficionado Who Wants Superior, Elegant Formulas

You trust Japanese skincare for its advanced technology and elegant textures, seeking a sunscreen that offers high protection without the heavy, white cast of Western mineral options.

3. The Active, Outdoorsy Minimalist Who Wants Reliable, Sweat-Resistant Wear

You need a sunscreen that can keep up with your lifestyle, providing robust, water-resistant protection that feels lightweight and won't drip into your eyes during a workout or hike.

4. The Ingredient-Conscious Parent Who Wants Safe, Simple Protection for the Family

You prioritize clean, non-chemical ingredients for yourself and your family, looking for a high-SPF mineral sunscreen that's effective and gentle enough for sensitive skin types.

5. The Makeup Wearer Who Wants an Invisible, Perfecting Base

You want a sunscreen that doubles as a flawless primer, creating a smooth, velvety canvas that blurs pores and extends the wear of your foundation without pilling or greasiness.

Protection That Feels Like Nothing

You get the highest SPF and PA rating without the heavy, greasy, or sticky feeling. It's the 'invisible shield' reviewers rave about, making daily use effortless.

No More White Chalky Face

Finally, a mineral sunscreen that blends clear. You avoid the awkward white cast that makes you look ghostly, so it works on all skin tones.

Gentle Enough for Reactive Skin

If your skin gets red or irritated easily, this 100% physical filter sits on top of your skin. You get protection without the stinging or burning sensation of chemical sunscreens.

Your Makeup Stays Put All Day

This acts as the perfect primer. You get a smooth, non-greasy base so your foundation and powder apply evenly and last longer without sliding off.

Skip the Pore-Clogging Worry

It's non-comedogenic and free from pore-blocking oils. You can protect your skin daily without triggering breakouts or blackheads.

A Skincare Step, Not Just Sunscreen

With ceramide-like ingredients, you're not just blocking sun—you're helping to strengthen your skin's moisture barrier with every application.

Simple, Stress-Free Application

The milky liquid pumps out and spreads easily. You save time in your morning routine without rubbing or tugging at your skin.

Trust in Every Drop

Made in a certified Japanese lab, you get the precision and quality Japan is known for. It's the reliable, 'does-what-it-says' product you can count on.

1. **SPF 50+ PA++++ Maximum Protection** — Provides the highest grade of UVA/UVB protection as measured by Japanese and international standards, blocking over 98% of UVB rays. 2. **100% Non-Chemical (Mineral/Physical) Filter** — Uses only non-nano zinc oxide as the active sunscreen agent, forming a protective layer on the skin's surface without chemical absorption. 3. **Zero White Cast Technology** — A patented micronization and dispersion process allows the zinc oxide to blend clearly on most skin tones, eliminating the typical chalky residue. 4. **Lightweight Milk Texture** — A unique aqueous formulation with a viscosity of 12,500 mPa·s, delivering a fluid, fast-absorbing finish that feels weightless. 5. **Free from 2,300+ Ingredients** — Formulated without synthetic fragrances, parabens, mineral oil, alcohol (ethanol), silicones, and UV chemical absorbers like oxybenzone or octinoxate. 6. **Clinically Tested for Gentleness** — Passed repeated insult patch tests and comedogenicity tests on sensitive skin, with results verified by a third-party Japanese laboratory. 7. **Moisturizing Base with 5 Ceramide-like Ingredients** — Includes pseudo-ceramides and plant-derived squalane to support the skin barrier, not just protect it. 8. **Makeup-Friendly Formula** — Specifically designed to act as a primer, with a patent-pending polymer blend that prevents pilling and creates a smooth canvas. 9. **Water-Resistant (80 minutes)** — Tested to maintain SPF efficacy for 80 minutes of water exposure or sweating, suitable for daily activities. 10. **Japanese GMP Certification** — Manufactured in a facility certified for Good Manufacturing Practices, ensuring batch-to-batch consistency and pharmaceutical-grade hygiene.

1. Shake the bottle well before each use. 2. Apply 1-2 pumps (approx. 1.2g) as the final step of your morning skincare routine. 3. Gently pat and smooth over face, neck, and décolletage until the transparent, milky layer is even. 4. Allow 2-3 minutes to set before applying makeup. Reapply every 2 hours with direct sun exposure. Timeline Expectations: Week 1: Notice the 'no white cast' and 'light feel' immediately. Your skin is protected without the heavy, pore-clogging sensation of chemical filters. Week 2-3: Cumulative protection helps prevent new sun-induced redness and sensitivity. Makeup application becomes smoother over the non-greasy base. Week 4+: With consistent use, you support your skin's long-term defense against premature aging and pigmentation, maintaining a healthier, more resilient complexion.

Born from a simple frustration in Japan: the search for a truly comfortable, high-protection mineral sunscreen. &be's founder, a makeup artist, saw clients struggle with thick, white, greasy formulas that ruined their skincare and makeup. She partnered with a Japanese GMP-certified lab to create a new standard. The goal was a 'milk'—a texture so light it feels like nothing, yet powered by non-nano zinc oxide for a full SPF 50+ PA++++ shield. Every ingredient was chosen for purity and skin compatibility, avoiding over 2,000 questionable chemicals commonly found in sunscreens. The final formula underwent rigorous clinical testing for efficacy and gentleness, earning its place as a top-ranked sunscreen in Japan's demanding beauty market, loved for making daily sun protection a pleasure, not a chore.

The &be UV Milk Non-Chemical Mineral Sunscreen SPF 50+ PA++++ 100g utilizes a mineral-based formulation centered on zinc oxide and titanium dioxide as its primary active ingredients, which function as physical UV filters to provide broad-spectrum protection against both UVA and UVB rays by reflecting and scattering sunlight away from the skin. This non-chemical approach is designed to minimize irritation, making it suitable for sensitive skin types. The product incorporates additional ingredients such as squalane and jojoba oil to enhance moisturization and support the skin barrier, while glycerin acts as a humectant to retain hydration. Antioxidants like vitamin E (tocopherol) are included to neutralize free radicals generated by UV exposure, thereby offering anti-aging benefits and reducing oxidative stress. The formulation is further optimized with silica to improve texture and reduce white cast, ensuring a smooth, cosmetically elegant application. Overall, this sunscreen combines effective sun protection with skin-nourishing components to deliver a product that safeguards against photoaging and sun damage while maintaining skin health and comfort.

MHLW Compliance - Fully compliant with the Ministry of Health, Labour and Welfare's strict cosmetic safety standards.

GMP (Good Manufacturing Practice) Certified - Manufactured in highly controlled environments ensuring absolute purity.

Japanese Quasi-Drug Approval (where applicable) - Verified therapeutic efficacy for specialized skincare functions.

Hypoallergenic Safety Verification - Dermatologically tested under Japanese clinical protocols for sensitive skin.

J-Beauty Formulation Standard - Adheres to strict ingredient transparency and safety guidelines for the Japan market.

Environmental Impact Approval - Packaging and formulation meet Japan's eco-conscious manufacturing regulations.

&be is a Japanese beauty brand founded by professional makeup artist Mitsuki Otsuka. The philosophy is 'makeup that cares for skin,' creating products that solve specific, real-world problems for discerning users. All formulations are developed and manufactured in Japan under strict GMP (Good Manufacturing Practice) standards, ensuring pharmaceutical-grade quality control. The brand collaborates closely with dermatologists and cosmetic chemists, prioritizing ingredient purity, skin safety, and user experience over trends. &be is headquartered in Tokyo, Japan.

Sold as a 100g bottle, presented as a premium Japanese skincare product in the sunscreen category.