&fem Femme Care Foaming Soap 150mL

Specifications

Brand

andfem (by Cow Brand Milk Soap)

Type

Foaming wash, pump bottle

Volume

150mL

Scent

Aromatic Bloom (floral-citrus-musk)

Made In

Japan

Free From

Added germicide

Features

Weak-Acidic Dense Foam: Matched to the delicate zone's natural pH, designed to rinse off without rubbing, for a gentler daily wash step.

Maker-Stated Friction Reduction: The manufacturer states the gentle, no-rub foam reduces the friction it ties to visible darkening over time -- a manufacturer claim about a contributing factor, not a guarantee of visible change, and not independently verified by JapansPrime.

No Added Germicide: The formula skips added germicide, backed by a skin allergy test and a separate sensitive-skin patch test described on the packaging.

4 Naturally-Derived Moisturizing Ingredients: The manufacturer's own marketing lists 4 naturally-derived moisturizing ingredients blended into the formula, alongside rosemary, lavender, and gardenia extracts on the ingredient panel.

Benefits

Foam Built To Handle Odor, Mugginess, and Dullness: The dense, weak-acidic foam is designed by the maker to gently clear away the odor-causing buildup, mugginess, and dullness daily wear can leave behind, without needing to lather it up yourself -- the pump already delivers a firm, ready-to-use foam.

Less Friction, Which The Maker Ties To Darkening: The manufacturer's own marketing states the gentle, no-rub foam reduces the friction that can contribute to visible darkening in the delicate zone over time -- a manufacturer claim about a contributing factor, not a guarantee of visible lightening, and not independently verified by JapansPrime.

Made By A Soap Maker Working Since 1909, Not A New Player: Cow Brand Milk Soap has made soap in Japan since 1909. andfem, launched in March 2024, is the company's first femtech line, built on more than a century of soap-making experience rather than a brand entering the category from a standing start.

Skin-Allergy And Sensitive-Skin Patch Tested, No Added Germicide: The packaging states it passed a skin allergy test and a separate sensitive-skin patch test, and that no germicide was added to the formula -- testing that doesn't guarantee zero reaction for everyone, but does show a formula built with a lighter ingredient list in mind.

Already Foam, No Lathering Required: Because the pump dispenses a firm, ready-made foam rather than a liquid or gel, there's no separate step to work it into lather first -- just a gentle stroke-wash and rinse, which keeps the routine quick even on rushed mornings.

An Aromatic Bloom Scent Built To Mask Odor, Not Just Cover It: The fragrance runs from top notes of cassis, lemon, and green herbal notes, through a middle of magnolia, jasmine, and rose, to a base of woody amber and musk -- positioned by the maker as part of reducing noticeable odor, not just an add-on smell.

How to Use

Wet the delicate area with water.

Pump a small amount into your hand.

Wash gently by stroking, not rubbing.

Rinse thoroughly with water.

Who Is This For

The Delicate-Zone-Care Beginner: You're not sure where to start with intimate-area care and want a straightforward, gentle first product to try.

Product Story

Cow Brand Milk Soap has made soap in Osaka since 1909. In March 2024, the company launched andfem, its first femtech brand, bringing that soap-making background to delicate-zone care. This foaming soap is andfem's flagship product: a weak-acidic, pump-dispensed dense foam designed to rinse away odor-causing buildup, mugginess, and dullness without rubbing. The manufacturer states the gentle, no-rub wash also reduces the friction it ties to visible darkening over time -- a manufacturer claim, not independently verified by JapansPrime. The formula skips added germicide and carries a skin allergy test and a separate sensitive-skin patch test, and is scented with an Aromatic Bloom fragrance built, per the maker, to reduce how noticeable delicate-zone odor is rather than just mask it.

What's Inside

• andfem Femme Care Foaming Soap 150mL

Not For Everyone

individuals with known hypersensitivity to any listed ingredient: may cause allergic contact dermatitis or irritation

individuals who experience redness, itching, or rash after use: discontinue use if product does not suit your skin

Care Guide

Storage: No specific storage instructions provided by the manufacturer.

Shelf Life: No stated shelf life from the maker.

Important: Manufacturer states discontinue use if the product does not suit your skin or causes irritation.

Ingredients and Materials

Water: Base liquid that dissolves other ingredients.

Glycerin: Humectant that helps skin hold moisture.

DPG (Dipropylene Glycol): Solvent and texture conditioner.

Cocoyl Glutamic Acid TEA: Mild amino-acid-based cleansing agent.

Sodium Lauroyl Sarcosinate (translated as Sodium Lauranodic Acate): Gentle cleansing agent; exact name uncertain due to machine translation of the source panel.

Sodium Lauraminopropionate (translated as Sodium Lauraminopropyl Acate): Mild amphoteric cleanser; exact name uncertain due to machine translation of the source panel.

Sodium Hyaluronate: Moisture-binding ingredient.

Hydroxypropyltrimonium Hyaluronic Acid: Conditioning form of hyaluronic acid.

Rosemary Leaf Extract: Plant extract used for skin-conditioning.

Lavender Flower Extract: Plant extract used for skin-conditioning.

Gardenia Fruit Extract: Plant extract used for skin-conditioning.

Cocamide MEA (translated as CocamidMethyl MEA): Foam stabilizer; exact name uncertain due to machine translation of the source panel.

BG (Butylene Glycol): Humectant and solvent.

Citric Acid: pH adjuster.

Sodium Citrate: pH buffer.

Fragrance: Aromatic Bloom scent.

Sodium Benzoate: Preservative.

Quick Answer

andfem Femme Care Foaming Soap is a weak-acidic, ready-made dense foam wash for the delicate zone, from andfem -- Cow Brand Milk Soap's first femtech brand, launched in March 2024 by a Japanese soap maker founded in 1909. The pump dispenses foam already built up, so there's no lathering step, and the manufacturer states the gentle, no-rub wash helps with odor, mugginess, and dullness, and reduces the friction it ties to visible darkening over time -- a manufacturer claim, not independently verified by JapansPrime.