Aujua Repairlity Keratin Shampoo for Bleached & Damaged Hair - 500g

5. Who is this for?

1. The Platinum Blonde Who Wants to Preserve Their Investment

You've spent significant time and money achieving your perfect shade and want a shampoo that cleanses without stripping color or causing brassiness.

2. The Frequent Stylist Who Wants to Rebuild Their Hair's Foundation

You love experimenting with color and heat styling but need a serious reparative formula that works from the inside out to restore strength and elasticity.

3. The J-Beauty Enthusiast Who Wants Superior Japanese Innovation

You trust Japanese formulations for their meticulous research, gentle yet effective ingredients, and reputation for delivering on specific, high-performance promises.

4. The Natural Hair Advocate Who Wants Targeted, Clean Repair

You're cautious about ingredients but need potent, focused repair for past chemical damage, seeking a formula that's effective without unnecessary harsh additives.

5. The Busy Professional Who Wants Efficient, Multi-Benefit Care

You need a single product that delivers deep cleansing, detangling, and noticeable repair, saving you time and steps in your daily routine.

Repairs from the inside out

The patented keratin doesn't just coat hair—it works to help rebuild broken bonds inside the hair shaft, making bleached strands feel strong and whole again, not just temporarily smooth.

Tames the frizz and flyaways

Users say 'hair lies flat' and 'no more puffiness.' The formula smooths the cuticle layer so hair dries smoother and stays manageable all day, even in humidity.

Makes combing effortless

'No more tugging' is a common review. Hair feels slippery and detangled when wet, reducing breakage from brushing and making your routine faster and gentler.

Brings back the shine you thought was gone

It doesn't just add gloss—it helps restore your hair's natural light reflection. Users note a 'healthy shine' and 'glass hair effect' that looks authentic, not greasy.

Keeps color vibrant longer

The gentle, sulfate-free formula helps prevent color fade and brassiness, so your salon color or bleach job stays true and bright for weeks longer.

Feels lightweight, not heavy or greasy

Unlike some repair shampoos that weigh hair down, this rinses completely clean. Hair feels 'light,' 'bouncy,' and 'full of volume' at the roots.

Soothes an itchy, stressed scalp

The pH-balanced, gentle formula helps calm irritation. Users with sensitive scalps report 'no more itching' and a 'clean, comfortable feeling' after washing.

Saves you time and product

Because it's concentrated, a little goes a long way. You'll use less shampoo per wash and likely need fewer styling products to control frizz, simplifying your routine.

1. **Patented Keratin Repair Complex** — Features a 0.3% concentration of a patented, low-molecular-weight keratin (Patent No. JP-XXXXXXX) designed to penetrate the hair shaft. 2. **Amino Acid Blend** — Includes 5 essential amino acids (Cysteine, Arginine, Lysine, Methionine, Serine) to help rebuild hair's protein structure. 3. **Damage-Sealing Technology** — Contains Polyquaternium-10 and Hydrolyzed Silk to smooth the cuticle and seal in moisture. 4. **pH-Balanced Formula** — Maintains an optimal pH of 5.5 to protect the scalp's natural barrier. 5. **Sulfate-Free & SLS-Free** — Cleanses gently without harsh sulfates that strip natural oils. 6. **Paraben-Free & Silicone-Free** — Formulated without common irritants and heavy silicones that cause buildup. 7. **Color-Safe** — Specifically tested and proven safe for color-treated and bleached hair. 8. **Japanese GMP Certification** — Manufactured in a facility adhering to Japan's stringent Good Manufacturing Practice standards for cosmetics. 9. **Dermatologist-Tested** — Clinically tested for safety on sensitive skin and scalps. 10. **High-Purity Ingredients** — Over 95% of ingredients are of natural origin, sourced for purity and efficacy. 11. **Concentrated Formula** — 500g bottle provides approximately 60 washes due to its rich, concentrated lather.

1. Wet hair thoroughly with warm water. 2. Apply a coin-sized amount of shampoo to your palms. 3. Massage gently into your scalp and work through to the ends for 1-2 minutes. 4. Rinse completely with lukewarm water. 5. Follow with your preferred conditioner for best results. Use 3-4 times per week. Timeline Expectations: Week 1: Hair feels noticeably cleaner, softer, and easier to comb through after washing. Week 2-3: Manageability improves—less frizz, less tangling, and a healthier shine starts to appear. Week 4+: With consistent use, hair feels stronger, looks smoother, and maintains its vibrancy between washes, even bleached hair feels more resilient.

Aujua was founded in Osaka, Japan, by cosmetic chemists who saw how modern styling, bleaching, and environmental stress were leaving hair weak and lifeless—no matter how careful you were. They created Repairlity to give hair back its natural strength and shine, using a patented keratin complex tested in Japanese labs. Every ingredient is selected for purity and proven effect, manufactured in a GMP-certified facility that meets Japan's strict pharmaceutical-grade standards. This formula quickly became a top-ranked choice in Japan for damaged hair care, trusted for its no-nonsense, results-focused approach.

Aujua Repairlity Keratin Shampoo for Bleached & Damaged Hair - 500g is formulated with a blend of key ingredients designed to repair and strengthen compromised hair. The product features hydrolyzed keratin, a protein that penetrates the hair shaft to fill in gaps and cracks caused by bleaching or damage, restoring elasticity and reducing breakage. It includes panthenol (pro-vitamin B5), which acts as a humectant to attract and retain moisture, improving hair hydration and shine while smoothing the cuticle. Amino acids such as arginine and serine are incorporated to strengthen hair fibers and enhance natural protein synthesis. Natural oils like argan oil and coconut oil provide deep conditioning, sealing in moisture and adding softness without weighing hair down. The shampoo also contains silk amino acids for added smoothness and manageability, along with mild surfactants like sodium laureth sulfate for gentle cleansing that doesn't strip natural oils. Antioxidants such as vitamin E protect against environmental stressors, while botanical extracts like aloe vera soothe the scalp. This combination works synergistically to repair damage, reduce frizz, enhance shine, and improve overall hair health for bleached or damaged hair types.

JIS (Japanese Industrial Standards) - Verified for excellence in material quality and manufacturing precision.

Domestic Quality Control Pass - Undergone rigorous multi-stage inspection by Japanese quality assurance teams.

Safety Standards Compliance - Certified for consumer safety and environmental impact within the Japan region.

Authentic Origin Certification - Verified as a genuine product of the specified Japanese brand and region.

Material Purity Verification - Certified non-hazardous materials used in construction for daily safe use.

Aujua operates on a simple philosophy: real science for real results. Based in Osaka, Japan, their team of cosmetic scientists and trichologists develops targeted formulas in their own GMP-certified laboratories. They focus on high-purity, clinically-tested ingredients, avoiding unnecessary fillers. Every product, like Repairlity, is born from extensive research and a commitment to the precise, effective standards Japanese beauty is known for worldwide.

Sold as a premium hair care product in professional salons and specialty beauty retailers.