Calbee Frugra Matcha Azuki Granola 550g - Limited Edition, Oat and Rye Grain, Hokkaido Azuki, Strawberry and Raisin Topping

Japan's Favourite Granola, Now in a Richer, Deeper Matcha

There is a particular pleasure in a breakfast that tastes like it was made with intention. Not just oats and sugar, but something with character — a flavour that is distinctly Japanese, built from real ingredients, and refined enough to feel like a treat even on an ordinary morning.

Calbee Frugra Matcha Azuki is exactly that. A limited-edition seasonal flavour from Japan's most beloved granola brand, this 550g bag brings together the deep, slightly bitter elegance of premium matcha with the gentle sweetness of Hokkaido azuki — the small red bean that is the foundation of Japanese confectionery — plus strawberry pieces and raisins for brightness and natural sweetness.

This year's edition returns with a richer, more intense matcha flavour than the previous release — a deeper green tea character that balances beautifully against the sweetness of the azuki and fruit toppings.

What's Inside the Bag:

• Grain Base: Oats, rye, and brown rice, carefully baked to achieve Frugra's signature satisfying crunch — substantial enough to stay crisp in milk, light enough to eat by the handful
• Premium Matcha: A richer, more concentrated matcha flavour than last year's edition — fragrant, slightly bitter, unmistakably Japanese
• Hokkaido Azuki: 100% Hokkaido-grown azuki beans, dried from sweet azuki confection (kanazato) — soft, subtly sweet, with the earthy depth that makes azuki one of Japan's most distinctive flavours
• Strawberry Pieces: Dried strawberry for bright, fruity contrast against the matcha's bitterness
• Raisins: Natural sweetness and chew that rounds out each spoonful

How to Enjoy:

• With cold milk or plant-based milk for a classic granola breakfast
• With yogurt and honey for a Japanese-inspired parfait
• Straight from the bag as a snack — the crunch and matcha flavour hold up perfectly without liquid
• As a topping for ice cream or smoothie bowls

Contents: 1 x Calbee Frugra Matcha Azuki 550g | Limited Edition — seasonal availability only | Made in Japan by Calbee

Note: Maximum 24 bags per order. Products are shipped with a minimum 90-day remaining shelf life.