INOUI Mascara — Waterproof Comb Mascara 5g

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INOUI Mascara — Waterproof Comb Mascara 5g

Name: INOUI Mascara — Waterproof Comb Mascara 5g
Brand: INOUI
SKU: JPRIME-BTY-INOUI-MASCARA-01
Price: 46.20 USD
Availability: InStock
Rating: 4.8 (5 reviews)

Brand INOUI

$46.20

Shipping calculated at checkout.

Brand Attributes

INOUI

Shiseido group makeup lineSold through counters and certified shopsAward winning eyebrow liquid

Color: 01 Ash Gray

01 Ash Gray 02 Ash Brown

Our waterproof comb mascara revives each lash with gloss, separation, length and curl that lasts. A gel-coating formula and a fine comb give a sheer ash finish, in 01 Ash Gray or 02 Ash Brown.

Available in stock

100% authentic
Made in Japan
Crafted in Japan

Vendor:INOUI

Questions? Ask INOUI →

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Secured Shipping
100% refundable

Estimated delivery:Oct 17 - Oct 21

INOUI Mascara — Waterproof Comb Mascara 5g

$46.20

Brand	INOUI
Type	Waterproof comb mascara
Net Content	5g
Shades	01 Ash Gray; 02 Ash Brown
Size	28 x 128 x 16 mm
Country Of Origin	Japan

A gel coat that makes each lash glossy
A gel-coating formula coats each lash with gloss that catches light and emphasizes its curve. Your lashes look glossy and defined rather than dry or heavy, even when you apply just one coat.
A comb that separates from root to tip
The comb lifts and separates lashes from root to tip, and a small tip comb catches fine lashes. Reviews say the thin brush keeps lashes from clumping and makes each one look longer.
Curl and color that last without smudging
Official data cites eight hours of curl and no smudging, with results varying by person. Reviews say it does not turn into panda eyes, and one says the curl lasts until evening.
Sheer ash colors that show your own lashes
The colors are highly translucent so your own lash color shows through. Ash gray looks cool and soft, and ash brown looks warmer, so your eyes look natural instead of outlined.
Care ingredients for your lashes
The formula includes arginine for hair protection, sodium hyaluronate for moisture and squalane for gloss. Your lashes get care while you wear it, and the formula is allergy tested, though not for everyone.
Reviews mention technique and a pale brown
Reviews praise the finish, yet say it takes a little technique at first, that the ash brown can look whitish and that it holds few fibers. Use a base if you want more volume.

STORAGE

Wipe the opening and close the cap firmly after use, and store away from direct sunlight and high heat.

SHELF LIFE

We ship with a minimum of 6 months remaining shelf life.

PREPARATION

No preparation required — ready to use as packaged.

IMPORTANT

For cosmetic use only. Keep out of the eyes; if it gets in, rinse right away without rubbing, and see an eye doctor if a foreign-body feeling remains. Pull the brush out slowly because the liquid stretches. It does not come off clothing. Stop use if irritation occurs. Consult your healthcare provider before use if you are pregnant, nursing, or taking medication.

Specifications

Brand: INOUI
Type: Waterproof comb mascara
Net Content: 5g
Shades: 01 Ash Gray; 02 Ash Brown
Size: 28 x 128 x 16 mm
Country Of Origin: Japan

Features

Gel-Coating Formula: Coats lashes with gloss to emphasize each curve.

Fine Comb Wand: Separates and lifts from root to tip.

Sheer Ash Colors: Your own lash color shows through.

8-Hour Data: Official data cites eight hours of curl and no smudging.

Care Ingredients: Arginine, sodium hyaluronate and squalane.

5g: Each tube holds 5g.

Benefits

A gel coat that makes each lash glossy: A gel-coating formula coats each lash with gloss that catches light and emphasizes its curve. Your lashes look glossy and defined rather than dry or heavy, even when you apply just one coat.

A comb that separates from root to tip: The comb lifts and separates lashes from root to tip, and a small tip comb catches fine lashes. Reviews say the thin brush keeps lashes from clumping and makes each one look longer.

Curl and color that last without smudging: Official data cites eight hours of curl and no smudging, with results varying by person. Reviews say it does not turn into panda eyes, and one says the curl lasts until evening.

Sheer ash colors that show your own lashes: The colors are highly translucent so your own lash color shows through. Ash gray looks cool and soft, and ash brown looks warmer, so your eyes look natural instead of outlined.

Care ingredients for your lashes: The formula includes arginine for hair protection, sodium hyaluronate for moisture and squalane for gloss. Your lashes get care while you wear it, and the formula is allergy tested, though not for everyone.

Reviews mention technique and a pale brown: Reviews praise the finish, yet say it takes a little technique at first, that the ash brown can look whitish and that it holds few fibers. Use a base if you want more volume.

How to Use

Load the brush

Comb from root to tip

Remove with a proper remover

Who Is This For

The Smudge-Averse Natural Lash Wearer: You want lashes that look like your own, only separated, curled and glossy. This waterproof comb mascara uses a gel-coating formula and a comb that separates and lifts from root to tip, with a small tip comb that catches fine lashes. The sheer ash colors let your own lash color show through. Official data cites eight hours of curl and no smudging, and results vary by person. It includes arginine, sodium hyaluronate and squalane, and it is allergy tested. Choose 01 Ash Gray or 02 Ash Brown. Remove it with a two-layer or oil-based eye makeup remover.

Product Story

We make this mascara for people who want their own lashes revived with gloss, separation, length and curl. We combined a gel-coating waterproof formula with a fine comb and sheer ash colors, and added care ingredients. Today you can comb it on from root to tip and keep a clean, curled look through the day.

What's Inside

INOUI Mascara 01 Ash Gray
INOUI Mascara 02 Ash Brown

Care Guide

Storage: Wipe the opening and close the cap firmly after use, and store away from direct sunlight and high heat.

Shelf Life: We ship with a minimum of 6 months remaining shelf life.

Important: For cosmetic use only. Keep out of the eyes; if it gets in, rinse right away without rubbing, and see an eye doctor if a foreign-body feeling remains. Pull the brush out slowly because the liquid stretches. It does not come off clothing. Stop use if irritation occurs. Consult your healthcare provider before use if you are pregnant, nursing, or taking medication.

Ingredients and Materials

Hydrogenated Polyisobutene: Product ingredient

Isododecane: Product ingredient

Sucrose Tetrastearate Triacetate: Product ingredient

Dextrin Palmitate: Product ingredient

Disteardimonium Hectorite: Product ingredient

Pullulan Tri(trimethylsiloxy)silylpropylcarbamate: Product ingredient

PEG-10 Dimethicone: Product ingredient

Rayon: Product ingredient

Butylene Glycol: Product ingredient

Water: Product ingredient

PEG-20 Hydrogenated Castor Oil Triisostearate: Product ingredient

Squalane: Product ingredient

Arginine: Product ingredient

Sodium Hyaluronate: Product ingredient

Triethoxycaprylylsilane: Product ingredient

Tocopherol: Product ingredient

BHT: Product ingredient

Silica: Product ingredient

Aluminum Hydroxide: Product ingredient

Tetrahydrotetramethylcyclotetrasiloxane: Product ingredient

Tetradecene: Product ingredient

Sodium Dehydroacetate: Product ingredient

Fragrance: Product ingredient

Iron Oxides: Product ingredient

Titanium Dioxide: Product ingredient

Mica: Product ingredient

Carbon Black: Product ingredient

Ultramarine: Product ingredient

Comparison

Quick Answer

Waterproof comb mascara in a 5g slim tube. Made in Japan, it gel-coats and separates lashes with sheer color and comes in 01 Ash Gray and 02 Ash Brown.

The Panda-Eye Avoider

You hate smudges under your eyes. A waterproof gel-coat film keeps mascara where you put it, so your eyes look as neat in the evening as they did in the morning.

The Fine-Lash Fan

You have fine or short lashes. A small tip comb catches each lash so it separates and lengthens, giving you a clean, open eye without clumps or heavy fibers.

The Nostalgic Returner

You used this line years ago and welcome its return. The red tube and fine comb bring the familiar feeling back, so your routine feels like an old favorite.

The Ash-Tone Lover

You prefer soft ash tones over harsh black. Sheer gray and brown let your lash color show through, so your eyes look natural rather than outlined.

Frequently Asked Questions

Is this the genuine Japan-market mascara?

Yes. This is the Mascara sold in Japan by Shiseido-certified shops and described on the official Shiseido page. It is not sold on Amazon.co.jp, so we source it from a certified online shop. The shades, size, ingredients and country of origin on this page follow the official and shop listings.

Which shade should I choose?

01 Ash Gray is a soft cool dark gray and 02 Ash Brown is a warm brown, both sheer. One review found the ash brown a little whitish. Choose gray for a cool, soft look and brown for a warmer, natural tone that blends with lighter lash color.

Does it smudge?

It is the waterproof type, and official data cites eight hours of curl and no smudging, with results varying by person. Reviews say it does not make panda eyes and one says the curl holds until evening, especially over a mascara base.

How do I remove it?

Because it is waterproof, the official directions recommend a two-layer or oil-based eye makeup remover. Wipe the opening and close the cap after each use, pull the brush out slowly because the liquid stretches, and avoid getting it on clothing, where it will not wash out.

Who should avoid it?

Do not use it if your eyes or lids are inflamed. If it gets in your eyes, rinse right away without rubbing and see an eye doctor if a foreign-body feeling remains. Stop use if irritation occurs. Check the ingredient list on this page if you have allergies, since it includes fragrance.

How long does shipping take?

We ship directly from Japan, and orders usually arrive within 7-14 business days. Every order includes tracking, so you can follow the parcel from our shipment to your door. We also ship with a minimum of 6 months of shelf life remaining, so the product reaches you well within its usable period. Check our website for current pricing and delivery options.