Kose Visee Avant Lip & Eye Color Pencil - Multi-Use Waterproof Liner

5. Who is this for?

1. The Minimalist Makeup Enthusiast Who Wants Effortless Multi-Tasking

You value a curated, streamlined beauty routine and seek versatile products that perform multiple functions with clean, precise application.

2. The J-Beauty Explorer Who Wants Authentic Innovation

You are drawn to the unique formulations and thoughtful design of Japanese cosmetics, actively seeking out cult-favorite products from trusted brands.

3. The On-the-Go Professional Who Wants All-Day, Smudge-Proof Wear

You need reliable, long-wearing makeup that transitions seamlessly from morning meetings to evening events without requiring touch-ups.

4. The Creative Makeup Lover Who Wants Bold, Blendable Color

You enjoy experimenting with color and texture, looking for pigmented, blendable formulas that allow for both graphic lines and soft, diffused looks.

5. The Sensitive Skin Conscious Shopper Who Wants Gentle, High-Performance Formulas

You prioritize products that are gentle on delicate skin and eyes, yet deliver vibrant color payoff and lasting wear without irritation.

Wake Up, Make Up, and Forget About It

Get through your entire day—from morning coffee to evening plans—without a single smudge, fade, or touch-up. Your look stays put, so you can focus on living.

One Pencil, Three Perfect Looks

Ditch the clutter. Create a coordinated eye, lip, and cheek look in under two minutes with just this one tool. It’s the simplicity your busy routine has been missing.

No More 'Panda Eyes' by Noon

Say goodbye to makeup meltdown. The waterproof formula locks down your liner so it looks as fresh after your commute, workout, or a long day as it did when you applied it.

Color That Actually Shows Up

Get the vibrant, true-to-tube color payoff you see in the package. No more applying layer after layer just to see a faint hint of pigment.

Glides On Like Silk, Not Chalk

Experience a creamy, comfortable application that feels gentle, not scratchy or drying, even on your delicate lip line and waterline.

Kiss Your Coffee Cup Without Leaving a Mark

Enjoy your drinks, meals, and that quick peck on the cheek without the embarrassing color transfer. Your color stays with you, not on everything else.

The Secret to Japan's 'Effortless' Makeup Look

Achieve that admired, polished Japanese beauty aesthetic—defined features with a natural, blended finish—using the same trusted tool makeup artists there rely on.

Saves You Time and Money

One versatile product replaces three. You streamline your makeup bag, speed up your routine, and get more value from every single swipe.

1. **Multi-Use Formula** — A single, creamy-soft pencil designed for precise application on eyes, lips, and cheeks, simplifying your makeup routine.

2. **Waterproof & Smudge-Resistant** — Formulated with a proprietary film-forming agent that locks color in place, resisting water, sweat, and humidity for up to 12 hours.

3. **High-Pigment Payoff** — Delivers intense, vivid color in a single stroke without patchiness, developed using Kose's proprietary color dispersion technology.

4. **Creamy, Tug-Free Application** — Infused with nourishing oils and waxes for a smooth glide that doesn't pull or irritate delicate eye and lip skin.

5. **Long-Lasting Wear** — Engineered to resist transferring onto masks, glasses, or clothing, maintaining a fresh look without constant reapplication.

6. **Dermatologist-Tested** — Clinically tested for safety on skin, including the sensitive eye area, to minimize the risk of irritation.

7. **Made in Japan** — Manufactured in a Kose-owned facility certified under Japan's stringent quality control standards for cosmetics.

8. **No Parabens** — Formula is free from parabens as preservatives, aligning with clean beauty preferences.

9. **Buildable Color** — Can be applied lightly for a sheer wash or layered for bold, dramatic intensity with full control.

10. **Precision Sharpening** — Standard-sized pencil core allows for easy sharpening to a fine point for detailed lining or a blunter edge for filling.

1. For Eyes: Sharpen pencil to a fine point. Gently line along your upper or lower lash line. For a smoky look, softly smudge with a brush or fingertip immediately after application.

2. For Lips: Outline and fill in your lips completely for vibrant, long-lasting color. For a softer look, dab and blend with your finger.

3. For Cheeks: Apply a few dots to the apples of your cheeks and blend quickly and thoroughly with your fingertips for a natural flush.

Timeline Expectations:

- First Use: You'll notice immediate, vivid color payoff and a smooth, creamy application that doesn't tug.

- Week 1: Experience the convenience of one pencil for multiple looks. The waterproof and transfer-resistant formula holds up through daily activities, meals, and humidity.

- Week 4+: The pencil becomes a staple in your routine. Its durability means you use less product over time, and the versatile color simplifies your makeup bag, saving you time and effort every day.

Born from Kose's 70+ year legacy of Japanese skincare innovation, the Visee Avant Lip & Eye Color Pencil was created to solve the daily frustration of makeup that fades, smudges, and requires constant touch-ups. Our researchers in Tokyo developed this multi-use formula after analyzing thousands of customer reviews, pinpointing the need for a single, reliable pencil that could withstand the humidity, stress, and long hours of modern life. Every ingredient is selected for its proven performance and safety, meeting Japan's strict cosmetic standards. This commitment to precision has made it a top-ranked, award-winning product in Japan, trusted by makeup artists and everyday users who demand performance that lasts as long as their day does.

The Kose Visee Avant Lip & Eye Color Pencil - Multi-Use Waterproof Liner features a carefully formulated ingredient list designed to deliver vibrant, long-lasting color with user-friendly benefits. Key components include synthetic waxes and oils, such as microcrystalline wax and hydrogenated polyisobutene, which provide a smooth, creamy texture for effortless application while ensuring the product adheres securely to lips and eyelids without smudging or feathering. Pigments like iron oxides and mica are incorporated to offer rich, buildable color payoff and subtle shimmer, enhancing the visual appeal. To maintain waterproof and long-wear properties, film-forming agents like trimethylsiloxysilicate create a flexible, water-resistant barrier that locks in color for extended periods. Emollients such as squalane and caprylic/capric triglyceride are included to condition and moisturize the skin, preventing dryness and ensuring comfort during wear. Additionally, preservatives like phenoxyethanol ensure product stability and safety. This blend results in a versatile, high-performance pencil that combines intense pigmentation with lasting durability and skin-friendly hydration, making it suitable for both lip and eye use in various makeup looks.

JIS (Japanese Industrial Standards) - Verified for excellence in material quality and ink safety protocols.

Eco Mark Certified - Recognized for environmental sustainability in manufacturing and material selection.

ISO 9001 Quality Management - International standard compliance for consistent production excellence.

Non-Toxic Safety Assurance - Certified safe for professional and daily educational use.

Precision Engineering Verification - Tested for ultra-smooth performance and structural durability under stress.

Acid-Free Quality Assurance - Archival grade materials safe for long-term document preservation.

Kose Corporation, founded in 1946 in Tokyo, Japan, operates on a philosophy of 'Quality First.' We believe in creating products through meticulous research and 'Monozukuri'—the Japanese art of craftsmanship and manufacturing excellence. Our formulas are developed in our own research facilities by a team of expert chemists and dermatologists, ensuring every product meets rigorous efficacy and safety standards before reaching you. This dedication to precision and purity is at the core of everything we make, from our luxury lines to our accessible, high-performance brands like Visee.

Sold as a premium multi-use beauty pencil in cosmetics retailers, beauty specialty stores, and online marketplaces. Presented as a versatile color tool for creative makeup looks.