PRIOR Hair Foundation — Instant Gray Hair Cover

4.1 / 5 Loved by 2.1k+

PRIOR Hair Foundation — Instant Gray Hair Cover

Name: PRIOR Hair Foundation — Instant Gray Hair Cover
Brand: PRIOR
SKU: JPRIME-BTY-PRIOR-HAIRFOUNDATION-DARKBROWN
Price: 16.50 USD
Availability: InStock
Rating: 4.1 (2087 reviews)

Brand PRIOR

$16.50

Shipping calculated at checkout.

2K+ bought in past month

Brand Attributes

PRIOR

Shiseido group brand

Shade: Dark Brown

Dark Brown Black Brown

Our gray-hair foundation covers gray hairs at your hairline and part in an instant. Sticky, stiff touch-ups look unnatural and fade the wrong way. A fluffy oil-based powder fits each hair and washes out with shampoo. Brush, check and step out confidently.

Available in stock

100% authentic
Made in Japan
Crafted in Japan

Vendor:PRIOR

Questions? Ask PRIOR →

Payments & Security

Secured Shipping
100% refundable

Estimated delivery:Oct 16 - Oct 20

PRIOR Hair Foundation — Instant Gray Hair Cover

$16.50

Brand	PRIOR
Type	Gray hair cover compact (not a dye)
Volume	3.6 g
Fragrance	Faint floral green
Made In	Japan

Covers gray hairs at your hairline and part instantly
Brush the color onto the hairline and part, and gray hairs blend in at once. In the before-and-after image, the part line looks natural and fresh, so you can head out without a second thought about your roots.
A fluffy cover formula that fits each hair
Powders of different sizes sit in an oil base so each hair is covered snugly. The finish is fluffy and smooth with no stickiness or stiffness, so your hair keeps looking and feeling natural all day.
An oil-based type that resists sweat and rain
The oil-based formula holds up to sweat and rain and does not fade easily, yet it washes out easily with shampoo. You get dependable cover for the day without committing to a permanent dye.
A special brush that anyone can use easily
The brush has angled-cut bristle tips that follow the hairline and part, and a notched handle that steadies your arm. It works in either hand, so touch-ups feel simple even on a curved head.
A hand-sized compact with a faint floral green scent
The compact measures about 4.7cm by 7.9cm and slips into a bag or pocket. A faint floral green scent makes your daily touch-up feel fresh, and you can fix your hairline anywhere.
A product from a Shiseido Group brand
This compact is made by a Shiseido Group brand. You get a product from a company with a long beauty heritage, designed for quick, natural-looking everyday touch-ups of hairline gray hairs.

STORAGE

Store below 30°C (86°F), away from direct sunlight and moisture, with the compact closed after each use.

SHELF LIFE

We ship with a minimum of 6 months remaining shelf life.

PREPARATION

No preparation required — ready to use as packaged.

IMPORTANT

For external use only. This is a cover powder, not a hair dye. Avoid contact with the eyes, stop use and consult a doctor if redness, swelling or itching develops, and keep out of reach of children.

Specifications

Brand: PRIOR
Type: Gray hair cover compact (not a dye)
Volume: 3.6 g
Fragrance: Faint floral green
Made In: Japan

Features

4.7cm x 7.9cm Compact: A hand-sized case that fits into a bag or pocket.

3 Shades: Dark Brown, Black and Brown, each with a finish image.

4 Easy Points: Quickly covers gray, makeup-like use, fluffy fit and oil-based color retention.

1 Special Brush: Angled-cut bristles and a notched handle for easy application.

Benefits

Covers gray hairs at your hairline and part instantly: Brush the color onto the hairline and part, and gray hairs blend in at once. In the before-and-after image, the part line looks natural and fresh, so you can head out without a second thought about your roots.

A fluffy cover formula that fits each hair: Powders of different sizes sit in an oil base so each hair is covered snugly. The finish is fluffy and smooth with no stickiness or stiffness, so your hair keeps looking and feeling natural all day.

An oil-based type that resists sweat and rain: The oil-based formula holds up to sweat and rain and does not fade easily, yet it washes out easily with shampoo. You get dependable cover for the day without committing to a permanent dye.

A special brush that anyone can use easily: The brush has angled-cut bristle tips that follow the hairline and part, and a notched handle that steadies your arm. It works in either hand, so touch-ups feel simple even on a curved head.

A hand-sized compact with a faint floral green scent: The compact measures about 4.7cm by 7.9cm and slips into a bag or pocket. A faint floral green scent makes your daily touch-up feel fresh, and you can fix your hairline anywhere.

A product from a Shiseido Group brand: This compact is made by a Shiseido Group brand. You get a product from a company with a long beauty heritage, designed for quick, natural-looking everyday touch-ups of hairline gray hairs.

How to Use

Open the compact

Take a little color with the brush

Brush along the hairline and part

Wash off with shampoo

Who Is This For

The Between-Salon Touch-Up Fan: A few gray hairs at your hairline or part can catch you off guard, and salon visits are weeks apart. You do not want a sticky, stiff product or a permanent dye, only a quick, natural touch-up. Our gray-hair foundation is a fluffy oil-based powder that fits each hair, with a special angled brush that follows your hairline and a hand-sized compact for your bag. It washes out with shampoo, so you can brush, check and head out confidently each day.

Product Story

Our parent company began in 1872, and we carry that long beauty heritage into products for everyday confidence. We designed this compact for people who notice gray hairs at the hairline and part and want a quick fix. We blended powders of different sizes into an oil base for a fluffy, natural cover, and we added a brush with angled bristles. Today you can choose from three shades and wash the color out with shampoo.

What's Inside

PRIOR Hair Foundation Dark Brown
PRIOR Hair Foundation Black
PRIOR Hair Foundation Brown

Care Guide

Storage: Store below 30°C (86°F), away from direct sunlight and moisture, with the compact closed after each use.

Shelf Life: We ship with a minimum of 6 months remaining shelf life.

Important: For external use only. This is a cover powder, not a hair dye. Avoid contact with the eyes, stop use and consult a doctor if redness, swelling or itching develops, and keep out of reach of children.

Comparison

Quick Answer

Gray hair cover compact in a 3.6g case with a fluffy oil-based powder and a special angled brush that covers hairline and part gray hairs in seconds. It is not a dye, washes out with shampoo and comes in three shades. Made in Japan by Shiseido.

The Temple Gray Surpriser

Gray hairs suddenly appear around your temples when you put your hair up. A quick brush of color hides them in seconds, so you feel confident straight away.

The Salon-Visit Stretcher

You color your hair at a salon and want to stretch the time between visits. A compact touch-up for the roots keeps your look fresh until the next appointment.

The Sticky-Product Avoider

You dislike sticky mascara-type products. A fluffy, oil-based powder that goes on lightly lets you cover gray hairs without any tacky or stiff feel at all.

The On-The-Go Toucher

You want a quick fix anywhere. A hand-sized compact with a built-in brush fits in your bag, so you can fix your hairline before a meeting or an evening out.

Frequently Asked Questions

Is this the genuine Japan-market gray hair foundation?

Yes. This is the Hair Foundation made by Shiseido Japan, a 3.6g compact with a built-in brush sold in Dark Brown, Black or Brown. Each order ships directly from Japan with tracking, so what arrives matches the shade you select on this page, in its original pink and brown outer box with the shade name printed on the front for easy checking.

How do I use it?

Open the compact and take a little color with the brush. Brush along the hairline and part, following the gray hairs, and add a little more if needed. The angled bristle tips follow a curved head, and the notched handle steadies your arm so you can use either hand. The color washes out when you shampoo, so touch-ups are easy.

Is it a hair dye?

No. The pack states that it is not a hair dye. It is a cover powder that sits on the hair and hairline, like makeup for your roots. Because it is an oil-based type, it resists sweat and rain, yet it comes off easily with shampoo, so you can use it for a quick fix without committing to a permanent color.

Which shade should I choose?

Choose the shade closest to your own hair color: Dark Brown for a deep brown, Black for a natural black, or Brown for a natural medium brown. The images show a finish image and swatch for each shade, and results vary by person. If you are between two shades, the one that is slightly lighter is often easier to blend.

How big is the compact?

The compact measures about 4.7cm by 7.9cm, which fits easily in the palm of your hand, a handbag, a pouch or a pocket. It has a built-in brush, so you do not need to carry anything else. A faint floral green scent makes everyday touch-ups pleasant, and the portable size lets you fix your hairline wherever you are, whether at the office or out for the evening.

How long does shipping take?

We ship directly from Japan, and orders usually arrive within 7-14 business days. Every order includes tracking, so you can follow your parcel from our shipment to your door. We also ship with a minimum of 6 months of shelf life remaining, so your order reaches you well within its usable period. Check our website for current pricing and delivery options.