Ishizawa Lab Toumei Shirohada Brightening Foaming Face Wash - 100g

5. Who is this for?

1. The Skincare Minimalist Who Wants Gentle, Effective Simplicity

You believe in a streamlined routine with proven ingredients that deliver visible results without irritation or unnecessary complexity.

2. The J-Beauty Enthusiast Who Wants Authentic Japanese Innovation

You actively seek out Japanese skincare for its reputation for advanced formulations, gentle efficacy, and unique textures like this rich, luxurious foam.

3. The Hyperpigmentation Warrior Who Wants Targeted Brightening

You are focused on fading dark spots, sun damage, and achieving a more even, luminous complexion through consistent, non-abrasive care.

4. The Sensitive Skin Seeker Who Wants a Soothing Cleanse

Your skin is easily reactive, so you prioritize gentle, non-stripping formulas that cleanse thoroughly while respecting your skin's delicate barrier.

5. The Conscious Curator Who Wants Thoughtful, High-Quality Ingredients

You meticulously research your purchases, valuing products with a clear, purposeful ingredient story and a reputation for quality over mass-market hype.

Targets Dark Spots at the Source

The 2% Tranexamic Acid works deep within the skin to help stop the triggers of dark spots and post-acne marks, leading to a more even tone.

Brightens Dull, Tired Skin

Vitamin C and brightening agents gently lift away dullness, revealing a more radiant, translucent complexion with every wash.

Deeply Cleanses Without Stripping

The rich micro-foam removes dirt, oil, and makeup residue while the pH-balanced formula protects your skin's natural moisture barrier.

Hydrates as It Cleanses

With Hyaluronic Acid and Sake extract, your skin is left feeling supple and quenched, not tight or dry.

Refines Skin Texture

Regular use helps smooth rough skin and minimize the look of pores for a silky-soft finish.

Gentle Enough for Daily Use

Dermatologist-tested and free from harsh sulfates, it's formulated for morning and evening use on most skin types.

Protects Skin's Health

The balanced formula and antioxidant ingredients help support your skin's natural defenses against daily stressors.

Delivers a 'Japanese Glass Skin' Glow

Inspired by the coveted clear, luminous look, this wash helps create a hydrated, translucent, and healthy-looking base.

2% Tranexamic Acid — The core brightening agent that helps interrupt the process of dark spot formation. Stable Vitamin C Derivative — Provides antioxidant and brightening benefits without the instability of pure Vitamin C. Rice Ferment (Sake) Extract — A traditional Japanese ingredient for hydration and smooth skin texture. Micro-Foam Technology — Creates a dense, creamy foam that lifts impurities without stripping the skin. pH-Balanced Formula — Matches skin's natural pH to protect the moisture barrier. Contains Hyaluronic Acid — For immediate and lasting hydration during cleansing. Yuzu Citrus Scent — A natural, uplifting fragrance from Japanese yuzu fruit. GMP-Certified Manufacturing — Made in a certified facility in Japan for quality assurance. Dermatologist-Tested — Formulated to be gentle and non-irritating. 100g Tube — Compact, travel-friendly size with a hygienic pump dispenser.

1. Wet your face with lukewarm water. 2. Dispense one pump (about a cherry-sized amount) of foam into your palm. 3. Gently massage the rich foam onto your face in circular motions for 60 seconds, focusing on areas with uneven tone. 4. Rinse thoroughly with water. 5. Pat your face dry. Use morning and evening. Timeline Expectations: Week 1: Skin feels clean, soft, and hydrated after each wash. Week 2-3: Noticeable improvement in skin texture and a more even, refreshed look. Week 4+: A clearer, more translucent complexion with diminished appearance of dark spots.

Ishizawa Lab was founded in Tokyo by cosmetic chemists tired of harsh brightening products that stripped the skin. They created the Toumei Shirohada line for those who want clear, luminous skin without compromise. The key is 2% Tranexamic Acid, a gentle yet powerful ingredient preferred in Japanese dermatology for targeting uneven tone. Combined with stable Vitamin C and hydrating Sake extract, this face wash cleanses while treating. Made in a GMP-certified Japanese factory, this formula became a top-rated cleanser in its home country, celebrated for delivering a 'translucent' glow without tightness or irritation.

The Ishizawa Lab Toumei Shirohada Brightening Foaming Face Wash contains a thoughtfully curated blend of ingredients designed to cleanse, brighten, and improve skin texture. Key components include water and glycerin as the base humectants to hydrate and maintain skin moisture during cleansing. Sodium cocoyl glycinate, a gentle amino acid-based surfactant derived from coconut oil, provides effective yet non-irritating foaming action to remove impurities without stripping the skin's natural oils. For its brightening properties, the formula incorporates niacinamide (vitamin B3), which works to inhibit melanin transfer to the skin's surface, reducing the appearance of dark spots and promoting a more even complexion. Additional brightening agents like tranexamic acid and dipotassium glycyrrhizinate (licorice root extract) help to calm inflammation and further target hyperpigmentation. The inclusion of hyaluronic acid offers deep hydration and plumping effects, while botanical extracts such as chamomile and green tea provide antioxidant protection and soothe the skin. Together, these ingredients deliver a comprehensive cleansing experience that not only purifies the skin but also addresses concerns related to dullness and uneven tone, leaving the complexion refreshed, hydrated, and visibly brighter with regular use.

JIS (Japanese Industrial Standards) - Verified for excellence in material quality and manufacturing precision.

Domestic Quality Control Pass - Undergone rigorous multi-stage inspection by Japanese quality assurance teams.

Safety Standards Compliance - Certified for consumer safety and environmental impact within the Japan region.

Authentic Origin Certification - Verified as a genuine product of the specified Japanese brand and region.

Material Purity Verification - Certified non-hazardous materials used in construction for daily safe use.

Ishizawa Lab is a Japanese skincare brand with a simple mission: to create effective, gentle products backed by real science. Based in Tokyo, their team of chemists believes premium skincare should be accessible and free from unnecessary irritants. Every formula is developed and manufactured in GMP-certified facilities in Japan, ensuring the highest standards of purity, safety, and consistency. They focus on proven ingredients that work in harmony with your skin's natural biology.

Sold as a premium Japanese skincare product, typically presented in elegant packaging reflecting its luxurious cleansing experience.