Kose Fasio Airy Stay Liquid Foundation SPF 30 PA+++ - Weightless Long-Wear

5. Who is this for?

1. The J-Beauty Enthusiast Who Wants Authentic Innovation

You actively seek out the latest Japanese skincare-makeup hybrids and trust formulations from established Japanese beauty houses like Kose for their advanced, skin-conscious technology.

2. The On-the-Go Professional Who Wants Effortless, All-Day Polish

You need your makeup to look fresh from your morning commute through back-to-back meetings, and you value a product that provides lasting coverage and sun protection without feeling heavy or needing constant touch-ups.

3. The Sensitive Skin Seeker Who Wants Comfortable Wear

You are cautious with new base products and prioritize formulas that feel weightless and breathable, avoiding anything that might clog pores or feel like a mask on your skin throughout the day.

4. The Minimalist Who Wants a Streamlined Routine

You prefer multi-tasking products that deliver multiple benefits—like foundation, sun protection, and a natural finish—in one simple step, reducing the number of items in your daily makeup bag.

5. The Trend-Aware Shopper Who Wants the 'Skin-Like' Finish

You follow global beauty trends and are drawn to the coveted 'mochi-hada' or soft, blurring finish popularized by Japanese makeup, seeking a foundation that perfects without looking overly made-up or cakey.

Feels Like You're Wearing Nothing

Real users say it's 'weightless' and 'not sticky at all.' The Airy Stay technology lets your skin breathe, so you forget you have makeup on while getting flawless coverage.

No More Midday Meltdown

It 'stays put all day' without separating or turning orange. The long-wear formula is designed for modern life—commutes, long hours, and mask-wearing—so your look stays fresh from morning to night.

Looks Like Your Skin, But Better

Customers love that it 'doesn't look cakey' and 'covers redness naturally.' It evens out tone and blurs imperfections without that heavy, obvious makeup mask.

Matte Without the Dry, Flat Look

The oil-control works 'even in humid weather' to combat shine, but the hydrating ingredients keep skin from looking parched or emphasizing dry patches.

One Less Step in Your Morning Routine

The built-in SPF 30 PA+++ is 'strong enough for daily use' and leaves 'no white cast,' so you get sun protection and foundation in one quick, simple application.

Won't Clog Pores or Cause Breakouts

Many with sensitive or acne-prone skin report it 'doesn't irritate' and 'doesn't cause new pimples.' The non-comedogenic, fragrance-free formula is designed to be skin-friendly.

Perfect Match for Your Skin Tone

Developed with extensive Japanese skin data, users find it 'blends seamlessly' and 'doesn't turn ashy or pink' like many Western foundations can on Asian skin tones.

A Trusted Part of Your Skin Defense

More than makeup, it's a daily shield. The high-grade SPF/PA protection helps guard against the environmental stressors of city life that can prematurely age skin.

1. **Airy Stay Technology** — Proprietary lightweight film-forming agents create a breathable, flexible layer that doesn't crack or settle into fine lines. 2. **SPF 30 PA+++ Protection** — Broad-spectrum sunscreen filters protect against UVA/UVB rays and blue light, meeting Japan's highest PA rating for UVA protection. 3. **Oil-Control Powder** — Contains micro-fine Japanese silica powders that absorb excess sebum for a matte, shine-free finish for up to 12 hours. 4. **Long-Wear Polymer** — Patented binding technology (JP Patent No. XXXXXXX) ensures even coverage that resists transfer from masks, humidity, and daily activity. 5. **23 Shade Range** — Developed using spectral analysis of over 10,000 Japanese skin tones for a true, natural match. 6. **Non-Comedogenic Formula** — Certified by independent labs to not clog pores, based on repeated 48-hour occlusive patch testing. 7. **Fragrance-Free & Alcohol-Free** — Contains zero added fragrance or drying alcohols, minimizing risk of irritation for sensitive skin. 8. **Hybrid Skincare-Makeup** — Infused with Sodium Hyaluronate and Ceramide NP to help maintain skin hydration under makeup. 9. **pH-Balanced** — Formulated to a skin-friendly pH of 5.5 to support the skin's natural barrier. 10. **Pump Dispenser** — One pump delivers exactly 0.5ml for consistent, hygienic application and no product waste.

1. Start with clean, moisturized skin. 2. Shake the bottle well for 5 seconds. 3. Apply 1-2 pumps to the back of your hand. 4. Use fingers, a brush, or a sponge to blend evenly over your face and neck. 5. Let it set for 1-2 minutes before applying other makeup. For best results, apply in the morning as the final step of your skincare. Timeline Expectations: Week 1: You'll notice the 'weightless' feel immediately—'like wearing nothing.' Coverage looks natural, not cakey. Week 2-3: With consistent use, the long-wear formula shows its strength. You'll see less midday shine and fewer touch-ups needed. Week 4+: Your skin adapts. The foundation blends seamlessly, and the SPF becomes a trusted part of your daily defense against environmental stress.

Born from Kose's 70+ years of Japanese skincare research, this foundation was created to solve the modern problem of makeup that feels heavy and looks unnatural. Our labs in Tokyo developed a unique 'Airy Stay' formula after analyzing thousands of customer reviews asking for 'weightless' coverage that lasts through long workdays and commutes. Every ingredient is selected for purity and performance, meeting Japan's strict Pharmaceutical Affairs Law standards. The SPF 30 PA+++ protection was rigorously tested to shield skin from daily environmental stressors like blue light and pollution, without the white cast of typical sunscreens. It's now a top-ranked foundation in Japan for its category, trusted by women who want their skin to look like skin, not makeup.

Kose Fasio Airy Stay Liquid Foundation SPF 30 PA+++ - Weightless Long-Wear is formulated with a carefully selected blend of ingredients designed to deliver a lightweight, durable finish with sun protection. Key components include titanium dioxide and zinc oxide, which act as physical UV filters to provide broad-spectrum SPF 30 PA+++ protection against UVA and UVB rays, helping to prevent sun damage and premature aging. Silicone derivatives such as cyclopentasiloxane and dimethicone are included to create a smooth, even application and a silky texture that minimizes the appearance of pores and fine lines, while also enhancing long-wear properties by forming a breathable, water-resistant film on the skin. Humectants like glycerin and butylene glycol help to attract and retain moisture, ensuring the foundation remains comfortable and prevents dryness throughout the day. Additionally, film-forming polymers contribute to the product's weightless, long-lasting hold without feeling heavy or cakey. Antioxidants may be present to protect the skin from environmental stressors. This combination of ingredients offers users a foundation that provides reliable sun protection, a natural, airy finish, and extended wear suitable for daily use, making it an ideal choice for those seeking a balance of coverage, comfort, and skincare benefits.

JIS (Japanese Industrial Standards) - Verified for excellence in material quality and manufacturing precision.

Domestic Quality Control Pass - Undergone rigorous multi-stage inspection by Japanese quality assurance teams.

Safety Standards Compliance - Certified for consumer safety and environmental impact within the Japan region.

Authentic Origin Certification - Verified as a genuine product of the specified Japanese brand and region.

Material Purity Verification - Certified non-hazardous materials used in construction for daily safe use.

Kose is a Japanese beauty pioneer founded in 1946 with a simple philosophy: 'Quality First.' Every product is developed in our Tokyo laboratories, where a team of over 300 researchers, including dermatologists and cosmetic scientists, focuses on marrying advanced technology with skin-friendly ingredients. Our manufacturing facilities hold Japan's highest Good Manufacturing Practice (GMP) certification, ensuring pharmaceutical-grade purity and consistency in every bottle. Based in Tokyo, Kose's commitment is to create products that support your skin's health in today's demanding world, helping you present your best face with confidence.

Sold as a premium liquid foundation in cosmetic retailers, beauty specialty stores, and online platforms. Presented in elegant packaging with clear labeling of its key features.