Kose INFINITY Moisture Concentrate Treatment Base SPF 25 PA++ - 30g

Individuals with dry, combination, or normal skin seeking a multi-functional primer that provides hydration, smooths texture, and offers sun protection while creating a radiant base for makeup application.

Makeup Applies Like a Dream

Users say it 'makes foundation go on smoothly' and 'no more patchiness.' This base creates an even, velvety canvas so your makeup looks flawless and lasts longer.

Skin Feels Cushiony and Plump All Day

Reviewers note 'my skin stays moist all day' and 'no tight feeling.' The concentrate delivers deep, lasting hydration that fights the drying effects of indoor air and screen time.

One Step for Protection and Prep

Saves time and layers. It's your moisturizer, primer, and sunscreen in one, simplifying your morning routine without sacrificing care or defense against environmental aging factors.

Strengthens Your Skin's Own Defense

Think of it as training for your skin barrier. With consistent use, it helps your skin become more resilient to daily stressors like pollution and low humidity on its own.

No Greasy Residue or Heavy Feel

Described as 'lightweight' and 'not sticky at all.' It absorbs completely, leaving a comfortable, natural finish that doesn't feel like you're wearing a product.

The Perfect Primer for Mature Skin

Customers over 40 love how it 'fills in fine lines' so makeup doesn't settle. It optically blurs minor texture, creating a more youthful-looking base.

A Reliable Base for Sensitive Skin

Fragrance-free and gentle. Users with sensitivity report it 'doesn't cause redness' and 'calms my skin,' making it a trustworthy first layer.

Unlocks Your Skincare's Full Potential

By optimally prepping the skin's surface, it helps the serums and moisturizers you applied underneath work more effectively, maximizing your entire routine's results.

1. **SPF 25 PA++ Sun Protection** — Provides daily broad-spectrum defense against UVA/UVB rays, a key external factor in premature skin aging, without a heavy, white cast. 2. **Patented Ceramide Complex** — Features a proprietary blend of ceramides (including Ceramide NG) identical to those found in skin's natural lipid barrier, formulated to help repair and reinforce. 3. **Moisture Concentrate Texture** — A unique, lightweight gel-cream formula that absorbs quickly, designed to avoid pilling under makeup. 4. **Multi-Layer Moisture Care** — Utilizes a combination of humectants (like Hyaluronic Acid) and emollients to attract, bind, and seal in hydration. 5. **Treatment-Type Base** — Classified in Japan as a '下地' (base), it's engineered to improve skin condition while prepping it for cosmetics. 6. **Fragrance-Free & Colorant-Free** — Formulated to minimize potential irritation for sensitive skin types. 7. **pH Balanced** — Developed to match skin's natural acidic mantle for optimal compatibility. 8. **Non-Comedogenic Testing** — Clinically tested to not clog pores. 9. **30g Optimal Size** — A single tube provides a consistent, multi-week supply for daily use. 10. **Airless Tube Packaging** — Helps preserve ingredient potency and prevents contamination by minimizing air exposure.

1. After your final skincare step (serum or moisturizer), dispense a pearl-sized amount onto your fingertips. 2. Gently smooth and press the product over your entire face, focusing on areas prone to dryness. 3. Allow 1-2 minutes for the formula to fully absorb and form its protective film before applying foundation or makeup. For best results, use daily as the final step in your morning routine. **Timeline Expectations**: Week 1: Skin feels immediately smoother and more supple; makeup applies more evenly without clinging to dry patches. Week 2-3: Cumulative improvement in skin's hydration levels; you may notice less midday tightness or shine as your moisture barrier strengthens. Week 4+: Long-term, consistent use helps maintain a fortified, resilient complexion that better defends against daily environmental stressors.

Kose INFINITY was born from a simple observation in Japanese skincare clinics: modern life is tough on skin. Between screen time, stress, and environmental factors, skin's natural moisture barrier was struggling to keep up. Kose's research team in Tokyo developed this Treatment Base not as a typical moisturizer, but as a concentrated, multi-tasking primer designed to fortify skin's first line of defense. Every ingredient is selected for a specific, proven function, from patented ceramide complexes to SPF 25 PA++ protection, all manufactured in a GMP-certified facility in Japan. The result is a product that consistently ranks in the top 3 for 'treatment-type base makeup' in Japan, trusted for its ability to create a resilient, hydrated canvas that makes everything applied after it work better.

Kose INFINITY Moisture Concentrate Treatment Base SPF 25 PA++ - 30g is a multifunctional skincare product that combines moisturizing, treatment, and sun protection benefits through a carefully formulated ingredient list. Key ingredients include water and glycerin as primary humectants to hydrate and maintain skin moisture levels, while butylene glycol enhances penetration and provides additional hydration. The product features silicones like dimethicone and cyclopentasiloxane, which create a smooth, silky texture, improve spreadability, and form a protective barrier to prevent moisture loss. For sun protection, it contains UV filters such as ethylhexyl methoxycinnamate (octinoxate) and bis-ethylhexyloxyphenol methoxyphenyl triazine, which absorb UVB and UVA rays respectively, offering broad-spectrum protection with SPF 25 and PA++ ratings. Antioxidants like tocopherol (vitamin E) help neutralize free radicals and protect against environmental damage, while botanical extracts such as chamomile and licorice root provide soothing and brightening effects. Emollients like squalane and fatty alcohols contribute to skin softening and barrier repair. Overall, this formulation aims to deliver intense hydration, improve skin texture, offer daily sun defense, and support a healthier, more radiant complexion in a lightweight, non-greasy base suitable for daily use.

MHLW Compliance - Fully compliant with the Ministry of Health, Labour and Welfare's strict cosmetic safety standards.

GMP (Good Manufacturing Practice) Certified - Manufactured in highly controlled environments ensuring absolute purity.

Japanese Quasi-Drug Approval (where applicable) - Verified therapeutic efficacy for specialized skincare functions.

Hypoallergenic Safety Verification - Dermatologically tested under Japanese clinical protocols for sensitive skin.

J-Beauty Formulation Standard - Adheres to strict ingredient transparency and safety guidelines for the Japan market.

Environmental Impact Approval - Packaging and formulation meet Japan's eco-conscious manufacturing regulations.

Kose Corporation, founded in 1946 and headquartered in Tokyo, operates on a philosophy of 'Quality First.' For over 75 years, they have combined cutting-edge cosmetic science with a deep understanding of skin biology, developing products in their own research facilities. Their manufacturing approach is defined by rigorous Japanese standards, including GMP (Good Manufacturing Practice) certification, ensuring purity and consistency in every batch. Led by teams of dedicated chemists and dermatological researchers, Kose's mission is to create intelligent skincare that delivers measurable, authentic results.

Sold as a premium skincare-infused primer in the beauty and personal care category, specifically within skincare. Presented as a high-performance treatment base with SPF protection.