Specifications
- Brand
- LUX (Rakkusu)
- Type
- Leave-in (non-rinse) hair cream, pump bottle
- Volume
- 100 ml
- Key Ingredients
- Jojoba seed oil, sodium hyaluronate, hydrolyzed hyaluronic acid, aloe vera leaf juice, coconut water, dimethicone, squalane
- Made In
- Japan
- Fragrance
- Contains fragrance
Features
100 ml Pump Bottle, 130 g Packed Weight: The pump dispenses the cream cleanly, so you take just what you need. The packed size is 16.2 x 3.6 x 3.4 cm, a slim bottle that fits easily on a shelf or in a bag.
Leave-In Formula With 0 Rinsing Steps: You apply our cream and leave it in. It works on towel-dried hair after washing or on dry hair when you want a quick touch-up.
2 Forms of Hyaluronic Acid in a Jojoba Oil Blend: Our gold hyaluronic acid oil blend combines jojoba seed oil with sodium hyaluronate and hydrolyzed hyaluronic acid. Hyaluronic acid is a moisture-loving ingredient that holds on to water, so your hair feels moisturized.
2 Added Moisture Ingredients: Aloe and Coconut Water: We include aloe vera leaf juice and coconut water alongside the hyaluronic acid blend. Both add to the moisturizing feel of the cream.
Dimethicone as Ingredient No. 2, Plus 3 Oils: Dimethicone is a silicone that gives hair slip and shine. Squalane, jojoba seed oil and isopropyl myristate add a smooth, soft finish on top of it.
3 Conditioning Ingredients for Softer Hair: Behentrimonium chloride, cetanol and stearyl alcohol are conditioning ingredients. They help hair feel soft and easier to comb.
4 Humectants: Glycerin, BG, DPG and Diglycerin: Humectants are ingredients that attract and hold water. We use 4 of them to support the moisture in our cream.
Made in Japan by Unilever Japan K.K., Tokyo, in a 100 ml Size: Our cream is made in Japan by Unilever Japan K.K. in Tokyo. Each bottle holds 100 ml of the same Super Rich Shine Moisture formula.
Benefits
Hair that feels moisturized from towel-dry to touch-up: Our cream blends jojoba oil with 2 forms of hyaluronic acid (sodium hyaluronate and hydrolyzed hyaluronic acid), plus aloe and coconut water. Each ingredient is chosen to add moisture, so your hair feels soft, hydrated and cared for when you run your fingers through it.
Glossy, sleek-looking shine you can see right away: Dimethicone (a silicone), squalane, jojoba oil and isopropyl myristate form a thin, light-reflecting film over the hair surface. That means 4 smoothing ingredients working together, so your hair looks glossy and feels silky-smooth from the very first application.
One simple step with no rinsing needed: Our cream is a leave-in: you smooth it on and walk away, with 0 rinsing steps. Use it on towel-dried hair after washing or on dry hair, and you add moisture and shine in 1 step without lengthening your routine.
Moisture and shine together in one rich cream: We pair a hyaluronic acid oil blend with dimethicone and 3 oils (squalane, jojoba, isopropyl myristate) in one rich cream. Moisture-focused ingredients and shine-focused ingredients share 1 pump bottle, so you get both results without layering separate products.
Softer, more manageable hair that combs through easily: A conditioning system of behentrimonium chloride, cetanol and stearyl alcohol helps hair feel soft and smooth. With 3 conditioning ingredients in the formula, combing feels easier and your hair feels more manageable as you style it and go about your day.
Japan-made care from Unilever Japan K.K. in Tokyo: Our Super Rich Shine Moisture cream is made in Japan by Unilever Japan K.K., Tokyo. Every 100 ml pump bottle carries the same formula, with hyaluronic acid oil, aloe and coconut water, so you can reach for it knowing exactly what you are getting.
How to Use
Start with towel-dried or dry hair.
Press the pump to dispense the cream into your palm.
Smooth the cream through your hair, focusing on dry ends.
Leave it in and style as usual.
Who Is This For
The Quick-Routine Shine Seeker: You step out of the shower, towel-dry your hair, and want it to look cared for without a long routine. Many hair routines ask for more steps, tools and minutes than a busy day allows. So we made a rich leave-in cream you pump onto towel-dried or dry hair, with nothing to rinse out. Our hyaluronic acid oil blend of jojoba oil, sodium hyaluronate and hydrolyzed hyaluronic acid works with aloe and coconut water for moisture, while a dimethicone and squalane film adds slip and shine. Soft, glossy hair is the goal, and this cream was made with your quick, simple routine in mind.
Product Story
In Tokyo, Unilever Japan K.K. made our Super Rich Shine Moisture cream for a simple everyday problem: daily washing, heat styling and dry air pull moisture out of hair. Japanese hair-care makers have spent decades turning care into quick routines, and this cream followed that path. We blended jojoba oil with sodium hyaluronate and hydrolyzed hyaluronic acid, added aloe and coconut water for moisture, then layered in dimethicone, squalane and isopropyl myristate for slip and shine. We packed it in a 100 ml pump bottle, made it in Japan, and designed it for towel-dried or dry hair with no rinsing. Today it still does one job in 1 step: it brings moisture and shine to your hair routine.
What's Inside
- LUX Super Rich Shine Moisture Rich Moisturizing Cream, 100 ml Pump Bottle
Care Guide
Storage: Store with the cap closed in a cool, dry place at about 15-25 °C (59-77 °F), away from direct sunlight and damp spots.
Shelf Life: Every bottle ships with a minimum of 6 months of shelf life remaining.
Important: Contains fragrance and a preservative system that includes phenoxyethanol and methylparaben. For external hair use only. Avoid contact with eyes; if it gets in, rinse with water. Stop using and rinse off if your scalp or skin feels irritated.
Ingredients and Materials
Water: Product ingredient
Dimethicone: Product ingredient
Butylene Glycol: Product ingredient
Squalane: Product ingredient
Isopropyl Myristate: Product ingredient
Jojoba Seed Oil: Product ingredient
Hydrolyzed Hyaluronic Acid: Product ingredient
Sodium Hyaluronate: Product ingredient
Aloe Barbadensis Leaf Juice: Product ingredient
Coconut Water: Product ingredient
Behentrimonium Chloride: Product ingredient
Cetyl Alcohol: Product ingredient
Stearyl Alcohol: Product ingredient
Diglycerin: Product ingredient
Dipropylene Glycol: Product ingredient
Arginine HCl: Product ingredient
Hydroxyethylcellulose: Product ingredient
PEG-40 Hydrogenated Castor Oil: Product ingredient
Disodium EDTA: Product ingredient
Sodium Lauryl Sulfate: Product ingredient
Hydroxypropyl Cyclodextrin: Product ingredient
Citric Acid: Product ingredient
Triethanolamine: Product ingredient
Glycerin: Product ingredient
Tapioca Starch: Product ingredient
Sodium Sulfite: Product ingredient
Lactic Acid: Product ingredient
Phenoxyethanol: Product ingredient
Methylparaben: Product ingredient
Sodium Salicylate: Product ingredient
Iodopropynyl Butylcarbamate: Product ingredient
Potassium Sorbate: Product ingredient
Sodium Benzoate: Product ingredient
Fragrance: Product ingredient
Comparison
Quick Answer
Super Rich Shine Moisture leave-in hair cream is a 100 ml pump-bottle cream for towel-dried or dry hair that adds moisture and shine with no rinsing. It combines 2 forms of hyaluronic acid with jojoba oil, aloe and coconut water, and it is made in Japan by Unilever Japan K.K., Tokyo.