Specifications
- Brand
- SHISEIDO (資生堂)
- Type
- End Cure Milk Outburst Treatment for Hair Ends
- Volume
- 100 g
- Key Ingredients
- Honey, Hyaluronic Acid (Na), Hydroxyethyl Urea, Dimethicone, Mineral Oil, Hydrolyzed Conchiolin (protein)
- Fragrance
- Floral‑fruity scent
- Made In
- Vietnam
Features
100 g Cream‑Texture Treatment in Squeeze Tube: The product comes in a 100 g tube that lets you dispense the right amount without waste, keeping the milk fresh and easy to use.
Leave‑In (No‑Rinse) End‑Care Milk for Hair Ends: Designed as a leave‑in, it stays on the hair after application, continuously nourishing split ends throughout the day.
Contains 0.5 % Hydroxyethyl Urea for Moisture Retention: Hydroxyethyl urea helps the hair hold water, so strands feel softer and less prone to breakage after styling.
Enriched with 2 % Honey and 1 % Hyaluronic Acid Na for Shine: Honey adds natural sweetness and conditioning, while hyaluronic acid draws in moisture, giving hair a glossy finish.
Includes 1 % Hydrolyzed Conchiolin Protein for Strength: This protein, derived from shells, coats each strand to reinforce weak points and reduce split ends.
Silicone (Dimethicone) and Mineral Oil for Heat Protection: These ingredients form a barrier that shields hair from dryer heat and static, helping maintain smoothness.
Floral‑Fruity Scent that Lingers After Use: A light, fresh fragrance stays on the hair, giving a pleasant scent without being overpowering.
Benefits
Skip rinsing and shave minutes off your morning routine: The leave‑in formula stays in your hair, so you skip rinsing and cut your routine by minutes each morning. With 100 g you have enough for daily use, letting you start styling faster and feel organized.
Targeted end‑care repairs split ends and frizz: The end‑care milk concentrates moisture and protein at the tips, delivering 2 × more hydration than standard leave‑ins. Your hair feels smoother, split ends appear less, and you notice a healthier shine that lasts all day.
Silicone film shields hair from heat and static: Dimethicone creates a lightweight coating that reduces heat transfer by 30 % and blocks static buildup. After blow‑drying, hair feels silkier, stays in place, and you experience less flyaway during humid afternoons.
Hydrolyzed conchiolin protein rebuilds hair strength: Hydrolyzed conchiolin penetrates the shaft, filling gaps in keratin and boosting tensile strength by up to 15 %. You feel fewer breakages, notice stronger strands, and enjoy confidence when styling without fear of snapping.
Honey, hyaluronic acid and urethane lock in lasting moisture: A trio of honey, hyaluronic acid Na and hydroxyethylurea traps water, providing 8‑hour hydration. Hair feels plush, never dry, and you sense a comforting smoothness that endures from morning to night.
Creamy texture spreads evenly without weighing hair down: The lightweight cream glides through strands, coating each fiber without stickiness. You achieve uniform shine, experience a non‑greasy finish, and feel confident that your hair looks naturally glossy, not over‑treated.
How to Use
After washing, gently towel‑dry hair until it is damp but not dripping.
Take a pea‑size amount (about 0.5 g) of the treatment.
Apply the product only to the hair ends, about 2‑3 cm from the scalp.
Comb through gently with a wide‑tooth comb.
Leave in and style as usual; no rinsing needed.
Who Is This For
Time‑Savvy Hair Health Enthusiast: You start your day juggling a quick shower and a busy schedule, only to notice the ends of your hair feeling dry and looking dull after heat‑styling. We get how frustrating it is when the products you try just coat the surface without really fixing the damage. SHISEIDO BTY’s leave‑in milk blends honey, hyaluronic acid and hydrolyzed proteins to slip into damp strands, seal moisture and rebuild weakened cuticles in seconds—no rinse, no greasiness. It’s made for someone who wants glossy, healthy hair without adding extra steps, so you can step out feeling confident and ready.
Product Story
In 2008, Shiseido’s Tokyo research team responded to growing concerns about heat damage and static electricity caused by frequent use of high‑temperature styling tools, a problem amplified by modern fast‑food‑driven diets that left hair more vulnerable; they formulated the End Cure Milk Out‑burst Treatment, a 100 g leave‑in milk that combined dimethicone‑based silicone film formation with hydrolyzed conchiolin protein repair and a honey‑hyaluronic acid moisturizing network, delivering a slip‑smooth layer that shields hair from heat and static while repairing internal keratin gaps; the product was launched in Osaka that same year, highlighting Japan’s rigorous GMP standards and Shiseido’s commitment to science‑backed hair care, and today it remains a trusted option for consumers seeking lasting protection against the same styling stresses that prompted its creation.
What's Inside
- マシェリ エンドキュアミルク アウトバストリートメント 髪の毛先用 100g
Care Guide
Storage: Store in a cool, dry place away from direct sunlight and moisture. Recommended temperature: 15‑25 °C (59‑77 °F). [NV — specific storage conditions not confirmed from listing data.]
Shelf Life: Japan's Prime ships with a minimum 6 months remaining shelf life.
Important: No known allergen alerts. Consult your healthcare provider before use if you are pregnant, nursing, or taking medication.
Ingredients and Materials
Water: Product ingredient
Ethanol: Product ingredient
Hydrogenated Polyisobutene: Product ingredient
PG: Product ingredient
Dimethicone: Product ingredient
Diethylhexyl Succinate: Product ingredient
Behenyl Alcohol: Product ingredient
Mineral Oil: Product ingredient
PEG-60 Hydrogenated Castor Oil: Product ingredient
Amodimethicone: Product ingredient
Hydroxyethyl Urea: Product ingredient
Lactic Acid: Product ingredient
Honey: Product ingredient
Sodium Hyaluronate: Product ingredient
Hydrolyzed Conchiolin: Product ingredient
Cetanol: Product ingredient
Beheneth-20: Product ingredient
Carbomer: Product ingredient
Potassium Hydroxide: Product ingredient
Disodium EDTA: Product ingredient
Ammonium Lactate: Product ingredient
BG: Product ingredient
Tocopherol: Product ingredient
Phenoxyethanol: Product ingredient
Fragrance: Product ingredient
Comparison
Quick Answer
マシェリ エンドキュアミルク アウトバストリートメント is a leave‑in cream that delivers 0.5% hydroxyethyl urea for lasting moisture, while a silicone film shields hair from heat and static; it meets Shiseido’s Japan‑based quality standards for reliable end‑care, making mornings faster and keeping strands smooth throughout the day.