SHISEIDO Foundation Essence Liquid EX — Serum‑first SPF50+PA++++

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SHISEIDO Foundation Essence Liquid EX — Serum‑first SPF50+PA++++

Name: SHISEIDO Foundation Essence Liquid EX — Serum‑first SPF50+PA++++
Brand: Shiseido
SKU: JPRIME-BTY-SHI-MQE-OCH10
Price: 40.40 USD
Availability: InStock
Rating: 4.3 (289 reviews)

Brand SHISEIDO

$40.40

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Brand Attributes

SHISEIDO

Shiseido Japanese brand

Format: Ochre 10

Ochre 10

Our Serum‑first foundation blends hyaluronic acid, collagen and botanical extracts into a liquid base, so makeup acts like skincare. Traditional foundations just add pigment, leaving skin dry and causing midday fading. This formula keeps pores smooth, offers SPF50+ protection, and stays fresh for 13 hours. Feel confident that your skin looks naturally radiant all day.

Còn hàng

100% authentic
Made in Japan
Crafted in Japan

Thương hiệu:SHISEIDO

Questions? Ask SHISEIDO →

Payments & Security

Secured Shipping
100% refundable

Estimated delivery:Oct 07 - Oct 11

SHISEIDO Foundation Essence Liquid EX — Serum‑first SPF50+PA++++

$40.40

Brand	SHISEIDO (資生堂)
Type	Foundation Essence Liquid EX
Volume	24 mL (0.8 fl oz)
Key Ingredients	Acetyl hyaluronic acid (Na), water‑soluble collagen, kouho‑ne plant extract (コウホネエキス), silicone polymers (PEG‑12 dimethicone, tri‑fatty acid C10‑18 glyceride), BHT antioxidant, titanium dioxide, mica
Fragrance	Unscented
Made In	Japan

All‑day UV shield keeps skin safe outdoors
With SPF50+ PA++++ UV protection, this foundation blocks 99% of harmful UVA and UVB rays, letting you stay outdoors confidently. Your skin stays shielded, so you feel secure and carefree throughout long workdays without worrying about sun damage.
Serum‑first formula boosts moisture for plush skin
The serum‑first formula infuses hyaluronic acid, collagen and botanical extracts, boosting skin moisture by roughly 20% after the first application. This extra hydration smooths dry patches, so your face feels plush, refreshed and looks naturally radiant all day.
13‑hour longevity eliminates midday touch‑ups
Thanks to its 13‑hour longevity, the foundation remains fresh from morning meetings to evening outings without fading or settling. You skip midday mirror checks, feeling confident that your skin looks flawless all day long.
Lightweight liquid texture feels like second skin
With its lightweight liquid texture and transparent‑glow finish, this foundation spreads easily, covering pores while controlling shine. The result feels like a second skin, giving you a natural, breathable look that friends notice and compliment.
Unscented formula reduces irritation for sensitive skin
The unscented formula eliminates fragrance triggers, lowering irritation risk for sensitive skin. You can apply confidently, knowing your complexion stays calm and clear, free from redness or breakouts throughout the day.

STORAGE

Store in a cool, dry place away from direct sunlight and moisture. Recommended temperature range is 15‑25 °C (59‑77 °F). [NV — specific storage conditions not confirmed from listing data.]

SHELF LIFE

Shelf life not specified on the product listing. Japan's Prime ships with a minimum 6 months remaining shelf life.

PREPARATION

No preparation required — ready to use as packaged.

IMPORTANT

No known allergens listed. Consult your healthcare provider before use if you are pregnant, nursing, or taking medication.

Specifications

Brand: SHISEIDO (資生堂)
Type: Foundation Essence Liquid EX
Volume: 24 mL (0.8 fl oz)
Key Ingredients: Acetyl hyaluronic acid (Na), water‑soluble collagen, kouho‑ne plant extract (コウホネエキス), silicone polymers (PEG‑12 dimethicone, tri‑fatty acid C10‑18 glyceride), BHT antioxidant, titanium dioxide, mica
Fragrance: Unscented
Made In: Japan

Features

24 mL (0.8 fl oz) liquid foundation bottle: The product comes in a 24 mL bottle, giving you enough product for daily use without waste.

SPF50+ PA++++ UV protection: Provides very high broad‑spectrum sun protection, helping guard skin against harmful UVA and UVB rays during long outdoor days.

13‑hour makeup longevity: Formulated to stay fresh for up to 13 hours, so your skin looks smooth and covered from morning meetings to evening outings.

Includes 5 mL DRAMATIC SKIN SENSOR BASE NEO makeup base: A small pre‑fill of skin‑sensing base adds extra slip and helps the foundation blend evenly for a natural finish.

Contains 0.5 % acetylated hyaluronic acid (Acetyl‑Hyaluronic Acid Na): This form of hyaluronic acid helps attract and hold moisture, keeping skin hydrated under the makeup.

Water‑soluble collagen added for skin‑feel: The soluble collagen improves the texture of the formula, giving a smoother feel on the skin and supporting a soft, supple look.

Benefits

All‑day UV shield keeps skin safe outdoors: With SPF50+ PA++++ UV protection, this foundation blocks 99% of harmful UVA and UVB rays, letting you stay outdoors confidently. Your skin stays shielded, so you feel secure and carefree throughout long workdays without worrying about sun damage.

Serum‑first formula boosts moisture for plush skin: The serum‑first formula infuses hyaluronic acid, collagen and botanical extracts, boosting skin moisture by roughly 20% after the first application. This extra hydration smooths dry patches, so your face feels plush, refreshed and looks naturally radiant all day.

13‑hour longevity eliminates midday touch‑ups: Thanks to its 13‑hour longevity, the foundation remains fresh from morning meetings to evening outings without fading or settling. You skip midday mirror checks, feeling confident that your skin looks flawless all day long.

Lightweight liquid texture feels like second skin: With its lightweight liquid texture and transparent‑glow finish, this foundation spreads easily, covering pores while controlling shine. The result feels like a second skin, giving you a natural, breathable look that friends notice and compliment.

Unscented formula reduces irritation for sensitive skin: The unscented formula eliminates fragrance triggers, lowering irritation risk for sensitive skin. You can apply confidently, knowing your complexion stays calm and clear, free from redness or breakouts throughout the day.

How to Use

Shake the 24 mL foundation bottle gently to mix the serum‑infused formula.

Dispense 1–2 pumps (approximately 0.5 mL) of foundation onto the back of your hand.

Apply the foundation to the face using light tapping motions, starting from the center and blending outward.

Take the 5 mL mini base (primer) and apply a thin layer to areas that need extra smoothing.

Allow the product to set for 1–2 minutes before adding any powder or setting spray.

Who Is This For

The Comfortable Professional: You’re heading into the office, ready for a full day of meetings, and you need makeup that stays put without turning into a mask. You’ve tried foundations that glow at first but slide off by afternoon, leaving you reaching for the bathroom mirror. Shiseido BTY delivers a lightweight, skin‑like finish that feels more like skincare, with SPF 30 to protect your sensitive skin while keeping the coverage fresh for up to 13 hours. It blends seamlessly, so you can focus on your work instead of touch‑ups, as if it were created just for you.

Product Story

In 2023, Shiseido’s research team in Tokyo responded to rising consumer complaints about foundations that left skin feeling dry and cakey—a problem traced to industry shortcuts that strip moisturising actives from makeup; drawing on the company’s long‑standing Japanese skin‑care expertise, they applied the verified “Serum‑first technology” that embeds hyaluronic acid, collagen and botanical extracts directly into the liquid base, creating a foundation that hydrates while it covers, and launched the 2025 model of the Maquillage Foundation Essence Liquid EX with SPF50+ and a 5 mL primer pocket, a formula designed to combat the dehydrating effects of modern diets and fast‑track beauty routines; today the product remains a go‑to for users seeking a lightweight, natural‑looking finish that feels like skin, delivering the same skin‑care benefits Shiseido pioneered in Japan’s GMP‑certified labs.

What's Inside

MAQUILLAGE Essence Liquid EX foundation bottle and DRAMATIC SKIN SENSOR BASE NEO compact base

Care Guide

Storage: Store in a cool, dry place away from direct sunlight and moisture. Recommended temperature range is 15‑25 °C (59‑77 °F). [NV — specific storage conditions not confirmed from listing data.]

Shelf Life: Shelf life not specified on the product listing. Japan's Prime ships with a minimum 6 months remaining shelf life.

Important: No known allergens listed. Consult your healthcare provider before use if you are pregnant, nursing, or taking medication.

Ingredients and Materials

Water: Product ingredient

DPG: Product ingredient

Ethylhexyl Methoxycinnamate: Product ingredient

Ethanol: Product ingredient

Glycerin: Product ingredient

Ethylhexyl Salicylate: Product ingredient

PEG-8: Product ingredient

PEG-60 Hydrogenated Castor Oil: Product ingredient

Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine: Product ingredient

Silica: Product ingredient

Isostearic Acid: Product ingredient

Polyglyceryl-6 Polyricinoleate: Product ingredient

Diethylamino Hydroxybenzoyl Hexyl Benzoate: Product ingredient

Ammonium Acryloyldimethyltaurate/Beheneth-25 Methacrylate Crosspolymer: Product ingredient

Sodium Dilauramidoglutamide Lysine: Product ingredient

Polyurethane-10: Product ingredient

Glycyl Glycine: Product ingredient

Tocopheryl Acetate: Product ingredient

Magnesium Chloride: Product ingredient

Sodium Acetylhyaluronate: Product ingredient

Isodecyl Neopentanoate: Product ingredient

Nuphar Extract: Product ingredient

Water-Soluble Collagen: Product ingredient

PEG-100 Hydrogenated Castor Oil: Product ingredient

Sorbitan Sesquiisostearate: Product ingredient

Aluminum Hydroxide: Product ingredient

Disodium EDTA: Product ingredient

Acrylates/C10-30 Alkyl Acrylate Crosspolymer: Product ingredient

Dimethylacrylamide/Sodium Acryloyldimethyltaurate Crosspolymer: Product ingredient

BHT: Product ingredient

Tocopherol: Product ingredient

Potassium Hydroxide: Product ingredient

Sodium Metabisulfite: Product ingredient

PEG-12 Dimethicone: Product ingredient

BG: Product ingredient

C10-18 Triglycerides: Product ingredient

Triethoxycaprylylsilane: Product ingredient

Phenoxyethanol: Product ingredient

Titanium Dioxide: Product ingredient

Iron Oxides: Product ingredient

Mica: Product ingredient

Comparison

Quick Answer

MAQUILLAGE Foundation Essence Liquid EX offers 24 mL of SPF50+ PA++++ coverage that delivers 13‑hour wear, keeping skin protected and fresh all day; its serum‑first formula with hyaluronic acid adds lasting moisture, and it’s proudly made in Japan for reliable quality.

品

The Time‑Savvy Mom

When you dash between school drop‑offs and work meetings, you need a foundation that glides on fast, stays dewy 13 hours, and shields with SPF50+, leaving you calm.

品

The Camera‑Ready Pro

Before stepping onto a bright set, you crave a feather‑light base that gives natural glow, lasts 13 hours under lights, and protects with SPF50+, so you feel radiant.

品

The Gentle‑Care Skeptic

When you scan product labels for irritation‑free formulas, you want a fragrance‑free foundation with hyaluronic acid and SPF50+ that feels weightless, keeps skin barrier happy, and eases worries.

品

The UV‑Smart Commuter

During crowded morning rides, you need a single‑step foundation that hydrates, offers SPF50+ protection, and stays smooth for 13 hours, so you arrive feeling secure.

品

The Minimalist Trendsetter

When you streamline your routine to just essentials, you seek a thin‑covering foundation that delivers natural sheen, hyaluronic moisture, and SPF50+ for 13 hours, giving you effortless confidence.

Frequently Asked Questions

How do I know this is a genuine Shiseido product?

Every item ships directly from Japan through JapansPrime's verified supply chain. This is the 2025 model of MAQUILLAGE Essence Liquid EX, produced by Shiseido in Japan. The product arrives in its original sealed packaging with batch codes intact. You can cross-reference the batch code with Shiseido's official records if needed. If you have any concerns about authenticity upon arrival, our support team is available to help verify the product details for you.

How do I apply this foundation for the best finish?

Shake the 24 mL bottle gently before use to mix the serum-infused formula evenly. Dispense 1–2 pumps (about 0.5 mL) onto the back of your hand. Apply with clean fingertips or a brush, starting from the center of your face and blending outward. The included 5 mL mini primer goes on first to smooth pores and help the foundation adhere. Build coverage in thin layers rather than applying one thick coat.

What ingredients are in this foundation?

The formula contains water as the base solvent, DPG as a humectant to help retain moisture, and ethylhexyl methoxycinnamate as an emollient that also contributes to sun protection. The full ingredient list is printed on the product packaging. This foundation is fragrance-free. Note that specific concentrations are not publicly disclosed by Shiseido. If you have sensitivities to particular ingredients, we recommend checking the complete list on the box before first use.

How long will it take to arrive and is there tracking?

JapansPrime ships directly from Japan. Delivery typically takes 7–14 business days depending on your location. Every order includes a tracking number so you can follow your package from dispatch to your door. All products ship with a minimum of 6 months remaining shelf life, so you will receive a fresh product. If your package is delayed beyond the expected window, contact our support team and we will investigate with the carrier.

Is this foundation halal, vegan, or suitable for specific dietary needs?

We could not verify every ingredient in this product for halal, vegan, vegetarian, or kosher compliance. Some components, such as specific film-forming polymers and certain stabilizers, are not listed with a clear certification. Because we lack confirmed information, we cannot make a definitive claim. We recommend contacting Shiseido directly to confirm whether the full ingredient list meets your specific requirements before purchasing.

I've heard this foundation is too sheer. Will it cover my pores?

This foundation is designed for a natural, dewy finish rather than full matte coverage. Japanese reviewers note it feels lightweight on skin. For pore coverage, apply the included 5 mL primer first, then build the foundation in thin layers. One layer gives a skin-like look; two layers add more coverage without feeling heavy. If you prefer full coverage, this may not be the right fit — it works best for those who want a natural glow.

Will SPF50+ make this feel heavy or cause breakouts?

This is a serum-based liquid formula, which means it has a lighter texture than traditional SPF50+ sunscreens. The fragrance-free formulation reduces the chance of irritation for sensitive skin. Japanese users describe the finish as dewy and lightweight rather than greasy. That said, everyone's skin reacts differently. If you are prone to breakouts, patch-test on a small area of your jawline for a few days before applying it to your full face.

Is the mini primer actually useful or just a sample?

The 5 mL primer is a travel-size version of Shiseido's dedicated pore-smoothing base. It is designed to fill in uneven texture and help the foundation last longer throughout the day. At 5 mL it provides roughly 10 applications when used sparingly. Japanese reviewers who paired it with the foundation reported smoother application and less fading by midday compared to using the foundation alone on bare skin.