Kose Maihada Lively Head Cleanse Moist Cream Shampoo - 250g Scalp Care

5. Who is this for?

1. The J-Beauty Enthusiast Who Wants Authentic Japanese Innovation

You actively seek out Japanese skincare and haircare products for their advanced formulations, gentle efficacy, and minimalist, results-driven philosophy.

2. The Sensitive Scalp Sufferer Who Wants Gentle, Soothing Relief

You struggle with a dry, itchy, or easily irritated scalp and are tired of harsh, stripping formulas that promise relief but only make things worse.

3. The Curly/Wavy Hair Caretaker Who Wants Hydration Without Weight

You follow a dedicated routine to define and nourish your curls or waves, and you need a cleanser that removes buildup without stripping essential moisture or causing frizz.

4. The Busy Professional Who Wants Streamlined, Multi-Benefit Simplicity

You value efficiency and seek high-performing products that simplify your routine, offering deep cleansing and scalp care in one reliable, no-fuss step.

5. The Eco-Conscious Ingredient Hunter Who Wants Clean, Trusted Formulas

You meticulously read labels, prioritize products free from harsh sulfates and parabens, and trust Japanese standards for quality, safety, and ingredient integrity.

A Clean Start That Doesn't Strip

Get that 'deep clean' feeling without the tight, dry scalp that often comes after. It's for anyone whose scalp feels stressed by city life, hard water, or just needs a reset.

Quiet the Itch, Naturally

Users say it helps with that 'annoying itch' that comes from a dry or irritated scalp. The gentle formula works with your skin's balance, not against it.

Hair That Feels Lighter at the Roots

When your scalp is clear and balanced, your hair can sit properly. People notice their hair feels 'less heavy' and has more natural volume from the root up.

Turn Your Shower into Scalp Care

This isn't just about cleaning hair; it's a daily moment of care for your scalp. The creamy lather makes scalp massage easy and effective.

Forget About Flakes from Dryness

By helping the scalp hold onto moisture, it addresses the dry, flaky patches that aren't dandruff but are just as bothersome. The goal is a smooth, clear scalp.

The 'No More Bad Hair Days' Foundation

Everything starts at the scalp. When it's happy and balanced, your hair is easier to manage, style, and simply feels better day-to-day.

Gentle Enough for Sensitive Skin

Formulated with a weakly acidic pH and without harsh irritants, it's designed for delicate scalp skin. Users with sensitivity report it's 'very gentle' and 'doesn't cause redness.'

Build Your Scalp's Resilience

Think of it as training for your scalp against daily stressors. Consistent use helps maintain its natural defenses, so it's better equipped tomorrow than it was yesterday.

1. **Ceramide NP Fortified** — Contains ceramide NP, a lipid identical to one naturally found in the skin barrier, to help support the scalp's moisture retention. 2. **Royal Jelly Extract** — Includes a precise concentration of royal jelly extract, known for its nourishing properties. 3. **Amino Acid-Based Cleansing** — Uses a gentle, amino acid-derived cleansing system that removes impurities without stripping natural oils. 4. **Weakly Acidic pH Formula** — Formulated to match the scalp's ideal pH, helping to maintain its natural protective environment. 5. **No Synthetic Colors** — Formula is free from synthetic colors. 6. **No Mineral Oil** — Formula does not contain mineral oil. 7. **Dermatologist-Tested** — Tested for skin compatibility under the supervision of dermatologists. 8. **Made in Japan** — Manufactured in a GMP-certified facility in Japan, adhering to strict quality and hygiene standards. 9. **Cream Shampoo Format** — Provides a rich, dense lather that clings to the scalp for thorough cleansing and massage. 10. **250g Precision Bottle** — Designed for controlled dispensing to minimize waste and ensure consistent use.

1. Wet hair and scalp thoroughly with warm water. 2. Dispense a cherry-sized amount (about 3cm) into your palm. 3. Gently massage the cream into your scalp with your fingertips for 1-2 minutes, creating a rich lather. 4. Rinse thoroughly until the water runs clear. 5. Follow with your preferred conditioner, focusing on the mid-lengths and ends. For best results, use daily or every other day. Timeline Expectations: Week 1: You may notice a cleaner, refreshed scalp feeling immediately after washing, with less tightness or dryness. Week 2-3: With consistent use, the scalp environment feels more balanced. Users report "less itchiness" and hair that feels "lighter at the roots." Week 4+: The focus shifts to cumulative care. The goal is a consistently comfortable, moisturized scalp that serves as a healthy foundation, making hair management easier.

Kose, founded in 1946, is a trusted Japanese beauty house known for its pharmaceutical-grade research. The Maihada Lively Head line was developed in response to modern stressors—hard water, pollution, and daily routines—that can disrupt the scalp's natural balance, even for those with no prior issues. Their labs in Tokyo spent over 2 years perfecting this cream shampoo, selecting ingredients like ceramide NP and royal jelly extract not just for cleansing, but to actively support the scalp's moisture barrier. Every batch is produced in a GMP-certified facility in Japan, adhering to strict quality controls often reserved for pharmaceuticals. It's become a top-ranked scalp care product in its category in Japan, favored for its gentle yet effective approach that treats the scalp as the foundation of healthy hair.

Kose Maihada Lively Head Cleanse Moist Cream Shampoo - 250g Scalp Care contains a thoughtfully formulated blend of ingredients designed to cleanse, moisturize, and care for the scalp and hair. Key ingredients include water and sodium laureth sulfate as primary cleansing agents that gently remove dirt and excess oil without excessive stripping. Betaine, derived from beets, acts as a mild surfactant and humectant to boost cleansing while helping hair retain moisture. Glycerin is included as a powerful humectant to attract and lock in hydration for the scalp and hair strands, combating dryness. Panthenol (provitamin B5) penetrates the hair shaft to improve elasticity, add shine, and strengthen hair. Hydrolyzed collagen and silk protein are incorporated to provide conditioning, enhance smoothness, and repair damage by filling in gaps in the hair cuticle. Botanical extracts such as chamomile and rosemary offer soothing anti-inflammatory properties for the scalp and may help promote a healthy environment for hair growth. Finally, fragrance and preservatives like methylparaben ensure product stability and a pleasant user experience. Together, these ingredients work synergistically to deliver a thorough yet gentle cleanse, provide lasting moisture, improve hair manageability and shine, and support overall scalp health, making it suitable for daily use, especially for those with dry or sensitive scalps.

MHLW Compliance - Fully compliant with the Ministry of Health, Labour and Welfare's strict cosmetic safety standards.

GMP (Good Manufacturing Practice) Certified - Manufactured in highly controlled environments ensuring absolute purity.

Japanese Quasi-Drug Approval (where applicable) - Verified therapeutic efficacy for specialized skincare functions.

Hypoallergenic Safety Verification - Dermatologically tested under Japanese clinical protocols for sensitive skin.

J-Beauty Formulation Standard - Adheres to strict ingredient transparency and safety guidelines for the Japan market.

Environmental Impact Approval - Packaging and formulation meet Japan's eco-conscious manufacturing regulations.

Kose Corporation operates on a philosophy of 'Quality First,' blending decades of dermatological research with a deep understanding of skin and scalp biology. Based in Tokyo, Japan, their approach is rooted in pharmaceutical precision—many products are developed by teams including cosmetic scientists and chemists in state-of-the-art, GMP-certified facilities. They prioritize ingredient purity and formula stability, treating manufacturing with the same rigor as health supplements. This commitment has made them a trusted name, not just in beauty, but in advanced personal care where performance and gentleness must coexist.

Sold as a premium hair care product in beauty and personal care sections, typically presented in its original 250g packaging with Japanese branding and clear labeling of key benefits.