Kose Maihada Skin Moisturizing Essence - Rice Power No. 11 Hydration

5. Who is this for?

1. The J-Beauty Enthusiast Who Wants Authentic, Time-Tested Ingredients

You actively seek out Japanese skincare staples and trust formulations that have been perfected over generations, like rice-based hydrators.

2. The Sensitive Skin Seeker Who Wants Gentle, Effective Hydration

You need a simple, fragrance-free essence that deeply moisturizes without causing irritation or overwhelming your delicate skin barrier.

3. The Minimalist Skincare User Who Wants One Powerful, Multi-Tasking Step

You prefer a streamlined routine and want a single product that delivers intense hydration and preps your skin perfectly for the next steps.

4. The Ingredient-Conscious Consumer Who Wants Clean, Purpose-Driven Formulas

You are drawn to products with a short, recognizable ingredient list where each component, like rice ferment, has a clear and proven benefit.

5. The Mature Skin Caretaker Who Wants Plumping, Barrier-Focused Moisture

You are targeting dryness and loss of firmness, seeking a hydrating essence that reinforces the skin's moisture barrier for a smoother, fuller appearance.

Skin That Drinks It Up

Users say it 'sinks right in' and doesn't just sit on top of the skin, providing deep, lasting hydration without a heavy feeling.

The End of Tight, Uncomfortable Skin

Targets the dryness caused by modern environments (AC, heating, pollution), leaving skin feeling supple and comfortable all day.

A Smoother, More Even Canvas

With consistent use, the essence helps improve skin texture, making it feel softer and look more radiant, as noted in reviews saying 'skin feels baby soft'.

No Irritation, Just Comfort

The fragrance-free, alcohol-free formula is a favorite for those with sensitive skin who report 'no redness' and 'gentle enough for daily use'.

Perfect Under Makeup

Its fast-absorbing nature creates a hydrated base, helping makeup go on smoother and last longer without pilling.

Simplify Your Routine

This one potent step delivers concentrated hydration, reducing the need for multiple layers of product.

Wake Up to Plumper Skin

Using it in the evening supports overnight hydration, so you wake up with skin that feels refreshed and dewy.

Trust in Every Drop

You get the confidence of a 70-year-old Japanese brand and pharmaceutical-grade manufacturing standards in a simple, effective bottle.

1. **Rice Power No. 11 Extract** — The specific 11th fraction from rice fermentation, identified by Kose researchers as the most effective for hydration. 2. **High-Purity Rice-Derived Ceramide** — Helps support the skin's natural moisture barrier. 3. **Japanese GMP Certification** — Manufactured in a facility meeting Japanese Good Manufacturing Practice standards for quality control. 4. **Alcohol-Free Formula** — Designed to be gentle and non-drying. 5. **Fragrance-Free & Colorant-Free** — No added perfume or artificial colors, ideal for sensitive skin. 6. **Lightweight, Absorbent Texture** — A clear, slightly viscous essence that absorbs quickly without a sticky finish. 7. **170ml Generous Size** — Provides a long-lasting supply for consistent daily use. 8. **pH Balanced** — Formulated to be compatible with skin's natural pH. 9. **Dermatologist Tested** — Tested for safety under the supervision of dermatologists. 10. **Pump Dispenser** — Hygienic and allows for easy, controlled application.

1. After cleansing and toning, dispense 2-3 pumps into your palm. 2. Gently press and pat the essence onto your face and neck until fully absorbed. 3. Follow with your regular moisturizer. For best results, use both morning and evening. Timeline Expectations: Week 1: Skin starts to feel softer and less tight immediately after application. Week 2-3: Consistent hydration builds, making your skin feel more supple and resilient throughout the day. Week 4+: With daily use, your skin’s moisture barrier is supported for long-term smoothness and a healthy-looking glow.

Kose is a Japanese beauty pioneer founded in 1946, dedicated to unlocking the simple, powerful ingredients of Japan. They created the Maihada line to solve a modern problem: skin that feels tight and dry from daily stress, air conditioning, and screen time. Their researchers turned to a Japanese staple—rice—and discovered that the 11th extract fraction from rice fermentation held the most potent hydrating power. This exact extract, Rice Power No. 11, is now produced in a Japanese factory with strict GMP certification, ensuring every bottle meets pharmaceutical-grade standards. It’s a formula born from 70+ years of Japanese skincare science, not marketing, which is why it consistently ranks as a top-selling hydrating essence in its home market.

Kose Maihada Skin Moisturizing Essence - Rice Power No. 11 Hydration features a thoughtfully curated ingredient list designed to deliver deep hydration and skin barrier support. The formula centers around rice-derived components, including rice bran oil and rice ferment filtrate (sake), which are rich in amino acids, vitamins, and ceramides to nourish and strengthen the skin's moisture barrier while imparting a brightening effect. Key humectants like glycerin and butylene glycol attract and retain water in the skin, ensuring lasting hydration. Additional moisturizing agents such as squalane and hydrogenated polyisobutene provide emollient properties to smooth and soften the skin's texture. The inclusion of sodium hyaluronate, a form of hyaluronic acid, offers intense moisture-binding capabilities to plump and reduce the appearance of fine lines. Antioxidants like tocopherol (vitamin E) help protect against environmental stressors, while soothing ingredients such as allantoin and dipotassium glycyrrhizate (licorice root extract) calm irritation and reduce redness. This blend works synergistically to enhance skin elasticity, improve radiance, and maintain optimal hydration levels for a resilient, supple complexion.

MHLW Compliance - Fully compliant with the Ministry of Health, Labour and Welfare's strict cosmetic safety standards.

GMP (Good Manufacturing Practice) Certified - Manufactured in highly controlled environments ensuring absolute purity.

Japanese Quasi-Drug Approval (where applicable) - Verified therapeutic efficacy for specialized skincare functions.

Hypoallergenic Safety Verification - Dermatologically tested under Japanese clinical protocols for sensitive skin.

J-Beauty Formulation Standard - Adheres to strict ingredient transparency and safety guidelines for the Japan market.

Environmental Impact Approval - Packaging and formulation meet Japan's eco-conscious manufacturing regulations.

Kose Corporation, headquartered in Tokyo, Japan, operates on a philosophy of 'Quality First.' For over seven decades, they have combined meticulous Japanese research with advanced manufacturing, often led by veteran cosmetic scientists with decades of ingredient expertise. Their commitment is to create effective, trustworthy products by controlling every step in their own GMP-certified facilities, ensuring the purity and potency that discerning customers expect from authentic Japanese skincare.

Sold as a premium Japanese skincare essence through authorized beauty retailers and online platforms specializing in Asian beauty products.