Moisturizing Optical Liquid Foundation, 30 mL, Eleven Shades

Name: Moisturizing Optical Liquid Foundation, 30 mL, Eleven Shades
Brand: SHISEIDO
SKU: JPRIME-BTY-SHISEIDO-SYNCHROSKINRADIANTLIFTINGFOUNDATION-140-PORCELAIN
Price: 66.00 USD
Availability: InStock
Rating: 4.7 (4 reviews)

Moisturizing Optical Liquid Foundation, 30 mL, Eleven Shades

$66.00

Brand	SHISEIDO
Type	Liquid foundation
Net Content	30 mL
Shades	Eleven, 130 to 360
Made In	Japan

Light-adjusting technology for a smooth, lifted look
The maker's description says a moisturizing foundation that makes skin glow and look lifted, with light-adjusting technology that adapts to any lighting and makes fine lines and unevenness less noticeable for smooth, firm-looking skin.
A moist, comfortable feel that keeps moisture
The maker says the foundation feels moist and comfortable and keeps moisture for a long time, and the ingredient list includes glycerin, erythritol and argan oil. A wearer says a very small amount spreads well and makes the skin look clean.
Active Force Plus technology against breakdown
The technology panel says Active Force Plus prevents makeup breakdown caused by high temperature, humidity, sebum and facial expressions, and the maker cites 24-hour wear data from its own survey, with individual differences.
Eleven shades with a color variation chart
The color panel shows twelve swatches from 130 Opal to 360 Citrine, and eleven of them are available here, each with its own bottle picture. A wearer says the lightest shade they used looked slightly dark and they wished for a brighter one.
A choice of finish within the same series
The finish panel compares this glossy, moist, firm-looking type with the series' fresh, long-lasting type, so you can choose the finish you prefer. This listing is the glossy type, with moisture and firmness as its focus.
An honest note on UV protection and reviews
The pack says using too little gives insufficient UV protection and recommends pairing it with a UV-protective product, but the pages we could read give no SPF value, so we state none. Only one Amazon review is available.

STORAGE

Shake well before use and wipe the pump head clean after use, then close the cap firmly. Keep it away from fire, direct sunlight and high or humid places, because the label warns about flammability.

SHELF LIFE

We ship with a minimum of 6 months remaining shelf life.

PREPARATION

No preparation required — ready to use as packaged.

IMPORTANT

For external use only. If it gets into your eyes, rinse right away. Stop use and consult a doctor if redness, swelling or itching appears, and keep it out of reach of infants.

Specifications

Brand: SHISEIDO
Type: Liquid foundation
Net Content: 30 mL
Shades: Eleven, 130 to 360
Made In: Japan

Features

30 mL Bottle: Pump dispenser.

Optical Foundation: Light-adjusting technology.

Wear Technology: Active Force Plus.

Eleven Shades: See the chart.

Benefits

Light-adjusting technology for a smooth, lifted look: The maker's description says a moisturizing foundation that makes skin glow and look lifted, with light-adjusting technology that adapts to any lighting and makes fine lines and unevenness less noticeable for smooth, firm-looking skin.

A moist, comfortable feel that keeps moisture: The maker says the foundation feels moist and comfortable and keeps moisture for a long time, and the ingredient list includes glycerin, erythritol and argan oil. A wearer says a very small amount spreads well and makes the skin look clean.

Active Force Plus technology against breakdown: The technology panel says Active Force Plus prevents makeup breakdown caused by high temperature, humidity, sebum and facial expressions, and the maker cites 24-hour wear data from its own survey, with individual differences.

Eleven shades with a color variation chart: The color panel shows twelve swatches from 130 Opal to 360 Citrine, and eleven of them are available here, each with its own bottle picture. A wearer says the lightest shade they used looked slightly dark and they wished for a brighter one.

A choice of finish within the same series: The finish panel compares this glossy, moist, firm-looking type with the series' fresh, long-lasting type, so you can choose the finish you prefer. This listing is the glossy type, with moisture and firmness as its focus.

An honest note on UV protection and reviews: The pack says using too little gives insufficient UV protection and recommends pairing it with a UV-protective product, but the pages we could read give no SPF value, so we state none. Only one Amazon review is available.

How to Use

Shake well

Pump a little

Place on the face

Blend outward

Who Is This For

The Lifted-Glow Foundation Fan: You want a liquid foundation that gives your skin a smooth, glowing, lifted look and stays moist and comfortable. Our moisturizing optical liquid foundation comes in a 30 mL bottle in eleven shades. The maker says its light-adjusting technology adapts to any lighting and makes fine lines and unevenness less noticeable, and that Active Force Plus technology resists breakdown from heat, humidity, sebum and movement. The maker's 24-hour wear data applies, with individual differences. Use a generous layer for the stated UV protection.

Product Story

Our maker is a Japanese cosmetics company, and this foundation belongs to its global makeup line. The maker describes it as an optical foundation that makes skin glow and look lifted. We list eleven shades sold by the maker's official store, and we show the ingredient list from the maker's own ingredient page.

What's Inside

Liquid foundation, 140 Porcelain, 30 mL
Liquid foundation, 130 Opal, 30 mL
Liquid foundation, 160 Shell, 30 mL
Liquid foundation, 220 Linen, 30 mL
Liquid foundation, 230 Alder, 30 mL
Liquid foundation, 250 Sand, 30 mL
Liquid foundation, 310 Silk, 30 mL
Liquid foundation, 320 Pine, 30 mL
Liquid foundation, 330 Bamboo, 30 mL
Liquid foundation, 340 Oak, 30 mL
Liquid foundation, 360 Citrine, 30 mL

Care Guide

Storage: Shake well before use and wipe the pump head clean after use, then close the cap firmly. Keep it away from fire, direct sunlight and high or humid places, because the label warns about flammability.

Shelf Life: We ship with a minimum of 6 months remaining shelf life.

Important: For external use only. If it gets into your eyes, rinse right away. Stop use and consult a doctor if redness, swelling or itching appears, and keep it out of reach of infants.

Ingredients and Materials

Water: Product ingredient

Titanium Dioxide: Product ingredient

Dimethicone: Product ingredient

Diphenylsiloxy Phenyl Trimethicone: Product ingredient

Ethylhexyl Methoxycinnamate: Product ingredient

Butylene Glycol: Product ingredient

Glycerin: Product ingredient

Trimethylsiloxysilicate: Product ingredient

Hydrogenated Polydecene: Product ingredient

PEG-10 Dimethicone: Product ingredient

Bis-Butyldimethicone Polyglyceryl-3: Product ingredient

Dimethicone/PEG-10/15 Crosspolymer: Product ingredient

Isostearic Acid: Product ingredient

Sorbitan Sesquiisostearate: Product ingredient

Erythritol: Product ingredient

Argania Spinosa Kernel Oil: Product ingredient

Tocopheryl Acetate: Product ingredient

Polyquaternium-51: Product ingredient

Lavender Oil: Product ingredient

Citrus Unshiu Peel Extract: Product ingredient

Wild Thyme Extract: Product ingredient

Fagus Sylvatica Bud Extract: Product ingredient

Averrhoa Carambola Leaf Extract: Product ingredient

Hydrolyzed Conchiolin: Product ingredient

Disteardimonium Hectorite: Product ingredient

Aluminum Hydroxide: Product ingredient

Disodium EDTA: Product ingredient

Magnesium Stearate: Product ingredient

Stearic Acid: Product ingredient

Calcium Aluminum Borosilicate: Product ingredient

Dipropylene Glycol: Product ingredient

Tocopherol: Product ingredient

BHT: Product ingredient

Silica: Product ingredient

Alumina: Product ingredient

Phenoxyethanol: Product ingredient

Iron Oxides: Product ingredient

Barium Sulfate: Product ingredient

Mica: Product ingredient

Comparison

Quick Answer

Moisturizing optical liquid foundation, 30 mL, that the maker says makes fine lines and unevenness less noticeable and gives a smooth, glowing, firm-looking finish, in eleven shades. Sold by the maker's official store. Made in Japan and shipped to you directly from Japan with tracking and the full ingredient list shown on this page.

The Glossy-Lift Seeker

You want a lifted glow. The maker says light-adjusting technology makes fine lines and unevenness less noticeable and gives a smooth, firm-looking skin that glows.

The Humid-Weather Wearer

You worry about breakdown. The maker says Active Force Plus technology resists breakdown caused by high temperature, humidity, sebum and facial movement through the day.

The Small-Amount Applier

You prefer a thin layer. A wearer says an unbelievably small amount spreads well and makes the skin look clean, though they wish for a lighter shade.

The Comfort-First Dry-Skin Shopper

You dislike tight bases. The maker describes a moist, comfortable feel that keeps moisture for a long time, with a beautiful finish through the day.

Frequently Asked Questions

Is this the genuine Japan-market foundation?

Yes. This is the liquid foundation made by a Japanese cosmetics company, sold on Amazon.co.jp by its official store in the original glass bottle with a black cap and red stripe, and the product name printed on the front. Each order ships directly from Japan with tracking, so what arrives matches the product shown on this page. The black cap and red stripe make it easy to check.

What is the sun protection value?

The pages we could read say the pack gives UV protection, that using too little gives insufficient UV protection, and that it should be paired with a UV-protective product. They give no SPF or PA value, so we state none. Check the value printed on your package, and use a sunscreen as well on days you will be outdoors for a long time.

Which shade should I choose?

Eleven shades are listed, from 130 Opal and 140 Porcelain to 340 Oak and 360 Citrine. The color panel shows a swatch for each, and the shade 240 Quartz in the chart is not offered here because there is no usable official offer for it. A wearer says the lightest shade they used looked slightly dark, so compare the bottle pictures with your neck color.

How long does it last?

The maker says the beautiful finish lasts all day and cites 24-hour wear data from its own survey, with individual differences. It also says Active Force Plus technology resists breakdown from high temperature, humidity, sebum and facial movement. We have only one Amazon review, so we cannot give a wide sample of wearer experience. Test it before an event and keep a small touch-up kit with you.

What are the ingredients?

The full ingredient list is shown on this page, from the maker's own ingredient page. It includes titanium dioxide, glycerin, erythritol, argan oil, lavender oil and a UV absorber, ethylhexyl methoxycinnamate. Shades 340 and 360 list the same ingredients in a different order. Read the list before you order if you have allergies, and stop use if your skin reacts.

How long does shipping take?

We ship directly from Japan, and orders usually arrive within 7-14 business days. Every order includes tracking, so you can follow your parcel from our shipment to your door. We also ship with a minimum of 6 months of shelf life remaining, so your order reaches you well within its usable period. Check our website for current pricing and delivery options.