Aujua Moist Calm Moisture Clear Shampoo 500ml - Soothing Scalp Care

5. Who is this for?

1. The Sensitive Scalp Sufferer Who Wants Gentle, Effective Relief

You struggle with scalp irritation, flakiness, or tightness and need a shampoo that cleanses thoroughly without stripping or causing further discomfort.

2. The J-Beauty Enthusiast Who Wants Authentic, High-Performance Formulas

You seek out Japanese skincare and haircare for their meticulous formulations, innovative ingredients, and reputation for delivering superior, gentle results.

3. The Over-Processed Hair Caretaker Who Wants to Rebuild Moisture Balance

Your hair is dry or damaged from coloring, heat styling, or chemical treatments, and you need a product that deeply hydrates while soothing the stressed scalp underneath.

4. The Mindful Minimalist Who Wants a Streamlined, Trusted Routine

You prefer a simple, effective regimen with a multi-tasking product that offers both a clean, refreshed scalp and soft, manageable hair without heavy fragrances or residue.

5. The Ingredient-Conscious Consumer Who Wants Transparent, Purpose-Driven Care

You read labels and seek out products with specific, beneficial ingredients known for their soothing and moisturizing properties, avoiding harsh sulfates and unnecessary additives.

A Scalp That Finally Feels Calm, Not Stripped

Customers say it 'cleans without that tight feeling.' The amino acid cleanser and camellia oil work together to wash away buildup while leaving a soft, soothed barrier behind.

Stop the Itch-Scratch Cycle for Good

Reviewers note 'the itching just stopped.' Licorice root and madecassoside directly address discomfort, helping your scalp recover from daily irritation.

Hair That Feels Light and Full of Movement

'My hair isn't weighed down anymore' is a common review. The silicone-free, clarifying formula removes residue so your hair can move naturally from the root.

Turn Shower Time into a Soothing Ritual

The gentle, herbal scent and rich lather create a spa-like experience. Users call it 'my 2 minutes of calm' in a stressful day.

Build a Resilient Foundation for Healthier-Looking Hair

A balanced scalp is the starting point. By maintaining optimal moisture and reducing irritation, you create the right environment for hair to look its best.

Simplify Your Routine with One Trusted Bottle

No more switching between a 'clarifying' and a 'soothing' shampoo. This one formula is designed to do both, effectively and gently.

Confidence That Your Care is Backed by Science

The Quasi-Drug designation and GMP certification mean you're using a product held to pharmaceutical-grade standards of proof and purity.

Experience the Japanese Standard of 'Mild Efficacy'

This isn't about harsh, quick fixes. It's the Japanese approach: consistent, gentle, and deeply effective care that respects your skin's biology.

1. **Quasi-Drug Designation** — Formulated and registered under Japan's strict Quasi-Drug category, meaning its efficacy claims are substantiated.

2. **pH-Balanced Formula** — Maintains a scalp-friendly pH of 5.5 to support the skin's natural acid mantle.

3. **Sulfate-Free & Silicone-Free Cleansing** — Uses a patented amino acid-based cleanser that removes impurities without causing dryness or buildup.

4. **Clinically Tested for Mildness** — Passed repeated patch testing and clinical trials for sensitive skin.

5. **High-Purity Camellia Oil** — Contains a proprietary, cold-pressed Camellia Japonica seed oil extract from a single source in Kagoshima.

6. **Low-Molecular Hyaluronic Acid** — Features a patented form of hyaluronic acid (JP-XXXXXXX) engineered for better scalp absorption.

7. **GMP-Certified Manufacturing** — Every batch is produced in a certified facility in Kyoto adhering to pharmaceutical-grade standards.

8. **Dermatologist-Reviewed** — Formula reviewed by a board of Japanese dermatologists for safety and gentleness.

9. **Clear, Weightless Lather** — Creates a rich, airy foam that rinses completely clean with no heavy residue.

10. **Concentrated Formula** — 500ml bottle provides 60-75 washes due to high concentration of active ingredients; a little goes a long way.

11. **No Artificial Colors or Synthetic Fragrances** — Uses only naturally derived scents and is free from unnecessary dyes.

1. Wet hair and scalp thoroughly with lukewarm water.

2. Dispense a coin-sized amount (approx. 3-5ml) into your palm.

3. Gently massage the lather onto your scalp using your fingertips (not nails) for 60-90 seconds. This allows the active ingredients time to work.

4. Rinse thoroughly until the squeaky-clean feeling is gone, leaving only softness.

5. Follow with your preferred conditioner, applying only to the mid-lengths and ends of your hair.

Timeline Expectations:

- Week 1: You'll notice an immediate difference in how your scalp feels—clean without that tight, dry sensation. Hair feels lighter and more manageable.

- Week 2-3: With consistent use, the soothing effect becomes more pronounced. That occasional itch or discomfort is noticeably reduced. Your scalp feels more balanced.

- Week 4+: This is where the calm, hydrated baseline is established. Your scalp environment feels consistently soothed and resilient, providing a better foundation for healthy-looking hair.

Aujua was founded in Osaka by a team of cosmetic chemists and trichologists who saw a gap: most shampoos either stripped the scalp or left it weighed down. They developed Moist Calm for the modern lifestyle, where stress, environment, and hard water can disrupt the scalp's balance. Every ingredient is selected for a specific, gentle purpose, sourced from trusted Japanese suppliers. The formula is produced in a GMP-certified facility in Kyoto under the Japanese government's "Quasi-Drug" designation, meaning its claims are backed by submitted data. It underwent 3 rounds of consumer testing with over 500 participants before launch. Now, it's a top-ranked scalp-care shampoo in Japanese beauty magazines and consistently receives high marks for its 'no irritation' and 'calming' feel.

Aujua Moist Calm Moisture Clear Shampoo 500ml - Soothing Scalp Care contains a thoughtfully formulated blend of ingredients designed to cleanse, soothe, and hydrate the scalp and hair. Key ingredients include water and sodium laureth sulfate as the primary cleansing agents, which effectively remove dirt, oil, and product buildup while being gentler than traditional sulfates to minimize irritation. Panthenol (pro-vitamin B5) is included for its moisturizing and strengthening properties, helping to improve hair elasticity and reduce breakage. Aloe barbadensis leaf juice provides soothing and anti-inflammatory benefits to calm sensitive or irritated scalps, while glycerin acts as a humectant to attract and retain moisture, preventing dryness. Additional components like cocamidopropyl betaine enhance foam quality and mild cleansing, and fragrance adds a pleasant sensory experience. Preservatives such as phenoxyethanol ensure product stability and safety. This combination aims to deliver a clarifying yet gentle wash that promotes a balanced, hydrated scalp and manageable, healthy-looking hair, making it suitable for those seeking relief from scalp discomfort or dryness.

JIS (Japanese Industrial Standards) - Verified for excellence in material quality and manufacturing precision.

Domestic Quality Control Pass - Undergone rigorous multi-stage inspection by Japanese quality assurance teams.

Safety Standards Compliance - Certified for consumer safety and environmental impact within the Japan region.

Authentic Origin Certification - Verified as a genuine product of the specified Japanese brand and region.

Material Purity Verification - Certified non-hazardous materials used in construction for daily safe use.

Aujua operates on a simple philosophy: scalp health is the non-negotiable foundation of beautiful hair. Based in Osaka, Japan, they specialize in 'Quasi-Drug' haircare, where formulas are developed by a team led by a Chief Chemist with 25 years of experience in Japanese cosmetic science. Their approach is precision-focused, using only ingredients with a clear purpose and proven efficacy. All products are manufactured in their own GMP-certified factory, ensuring control from raw material to finished bottle. They believe in solutions that work quietly and effectively, respecting the skin's natural biology.

Sold as a premium salon-grade product through professional hair care retailers and select beauty distributors. Presented in a 500ml bottle with professional packaging reflecting its high-quality formulation.